The Engenius Blog

Ideas & tips on business, marketing, and using the Internet effectively.

Working with small-to-medium sized businesses and NPO’s, we often deal with limited marketing budgets. These companies and organizations simply don’t have the money to invest in robust promotional strategies, which forces them to pick and choose a few tactics that are as cost-effective as possible. This is unfortunate, because comprehensive online marketing strategies can drive […]

There are some tried-and-true signs that you may need a website redesign: perhaps your site isn’t mobile optimized or it doesn’t reflect the latest design trends. Spend some time on your website every month to make sure things are running smoothly and efficiently. However, there are also more nuanced signs to watch out for. If […]

With every day that passes, a new way to spend your marketing dollars becomes available. Google and Facebook ads are the primary online advertising avenues, but an often overlooked platform is LinkedIn. LinkedIn offers great value as an advertising platform, recently surpassing 500 million users. In addition to its wide reach, 4 out of 5 […]

Google Analytics is an incredibly powerful tool that offers easily accessible insights from the moment you open the interface, but a lot of information can be missed if you don’t pay attention. From determining which marketing channels are garnering you the most new leads to analyzing the path a user takes from initial interaction to […]

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