Are you ready to get serious about your marketing?

Register now for our four part series on Marketing and the Sales Funnel.

We are going to load you up with all the new marketing trends coming down the pipeline for 2020. Then we are going to dive into the front half of your marketing funnel before going deeper into how to nurture leads and align your sales and marketing teams. The fourth class will answer the “how do I put this into action” question by covering your team, tech stack, and budget.

4 Part Series

Class 1

2020 Digital Marketing Trends

Thursday, Feb. 27

We’ll discuss:

  • How to get back to the basics of marketing
  • The steady rise of conversational marketing (and how to get started)
  • Steps to help you combat the “social media detox”
  • How to choose a marketing technology stack that suits your business

…and a whole lot more.

More Details

Class 2

Mastering the Buyer’s Journey Pt I: Acquisition – Drive More Leads

Tuesday, Mar. 24

You’ll get answers to:

  • What are the best channels for B2C vs B2B?
  • What’s the best approach for local brands vs. national brands?
  • When should you invest in advertising vs rely on organic tactics?
  • How do you keep up with the ever changing search (SEO / SEM) landscape?
  • What Is Account Based Marketing, and is it right for you?
  • How often should you be posting content?
More Details

Class 3

Mastering the Buyer’s Journey Pt II: Nurture, Close & Retain

Thursday, Apr. 23

Hear Engenius CEO Chris Manley speak on:

  • How to align sales and marketing for a smooth funnel
  • How to automate email marketing to nurture leads
  • How to nail personalization to move leads through your funnel
  • Why you need to keep marketing to customers with the flywheel model
More Details

Class 4

Marketing Tools & Team: How to be Money Conscious & Effective

Wednesday, May 20

Learn:

  • Which marketing tech is best for different industries, products, and experience levels
  • What the marketing tech stacks look like at some top companies
  • The top things to consider when hiring for marketing
  • What questions to ask in marketing interviews
  • What to outsource and what to keep in-house
More Details

Q&A Panel

Each session includes a 20 minute Q&A panel with a mix of experts from Engenius and other leaders in the industry.

During the presentation you’ll be able to submit your questions in real time and upvote other’s.

Venue

We’re teaming up with the University Center of Greenville to hold our Brunch & Learn classes in their training auditorium and allowing for better layout, easy accessibility, and ample parking.

The University Center of Greenville offers over 60 academic programs from 9 accredited and strongly ranked South Carolina based Universities and Colleges for the benefit of the Citizens and Economic Community of Greater Greenville and the Upstate; including, Bachelor Completion, Master, and Doctoral Degree Programs supported with state-of-the-art technology, classrooms, labs, and study facilities.  

Transferable Ticket

Can’t make one class? Send a coworker or colleague in your place. Tickets are easily transferable so no knowledge goes unheard.

Sign up and save by purchasing a ticket pass for all four classes ($140 value for only $100). If you want to purchase a ticket to individual classes, you can do that as well.

Purchase A Ticket Pass