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Engenius
All Posts By

Brent Alexander

Web Design

10 Psychology Principles That Guide the Way People Navigate the Web

This is a blog post reformatted from a talk I gave at WordCamp Greenville 2019.…
Brent Alexander
Brent AlexanderApril 8, 2019
Digital Marketing

Digital Marketing Statistics for 2020

With the new year comes the time for making resolutions, lifestyle changes, and just having…
Brent Alexander
Brent AlexanderJanuary 9, 2019
Uncategorized

The Interesting Truth About Building a Website With WordPress

I love WordPress. I love it so much I even have WordPress swag. I’ve been…
Brent Alexander
Brent AlexanderMay 15, 2017
credit cardUncategorized

7 Simple Ways To Convert Website Visitors Into Customers

I love Google Analytics. I love it even more when I log in and see…
Brent Alexander
Brent AlexanderFebruary 27, 2017
google analytics reportUncategorized

Making Sense of Your Web Analytics

Earlier this month, we released a blog post that defined key metrics in Google Analytics.…
Brent Alexander
Brent AlexanderDecember 28, 2016
web design strategyUncategorized

How To Not Disappoint Your Audience With UX Design

Here at Engenius we talk a lot about user experience (UX). Since we design websites…
Brent Alexander
Brent AlexanderFebruary 24, 2016
Uncategorized

What is User Experience and Why Should I Care?

What is User Experience? Lurking beneath the surface of everything you do is something researchers…
Brent Alexander
Brent AlexanderSeptember 16, 2015
  1. Jakob’s Law
  2. Von Restorff Effect
  3. Serial Position Effect
  4. Law of Prägnanz
  5. Miller’s Law
  6. Zeigarnik Effect
  7. Parteo Princple
  8. Doherty Threshold
  9. Hick’s Law
  10. Postel’s Law
  1. Search
  2. CRO
  3. Ecommerce
  4. Blogging
  5. Social Media
  6. Video
  7. Email
  8. Ads

1. Search & SEO Trends
1a. What Are Local Services Ads?
1b. The Importance of Your Google My Business (GMB) Profile
2. Content Marketing Trends
2a. 10x Content
3. Social Media Trends
3a. Decline of the News Feed
3b. Rise of Stories
3c. Growth of Instagram
4. Transparent Marketing
5. Other Trends for 2019

 

1. Marketing Returns to People

2. Newsletters

3. Conversational Marketing

4. Building Private Communities

5. Social Media Detoxes

6. Interactive Content

7. AI + ML in Email

8. Crowded SERPs for Local Biz

9. Evolution of Skyscraper Content

10. Smart Bidding in Google Ads

11. In-Person Attribution + Tracking

12. Microinfluencers

13. Stories Keep Growing

14. Importance of Marketing Tech

15. Google Focusing on NLP

16. Serifs + Branded Illustrations

1. Put on a Quality Event

2. Know Your Audience

3. Focus on Experience

4. Invest in a User Friendly Website

5. Create FOMO

6. Leverage Talent

7. Attract Influencers

8. Advertise Online

9. Have Conversations on Social

10. Optimize for Event Searches

11. Photography + Videography

12. Engage Year Round

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