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Chris Manley

home officeDigital Marketing

Marketing Through a Recession

A decade is a long time. That’s how much time has passed since the last…
Chris Manley
Chris Manley9 months ago
digital-marketing-tabletDigital Marketing

Digital Marketing in 2018: Not Just for Big Businesses

This article was originally published in Upstate Business Journal.     No business is exempt from a…
Chris Manley
Chris ManleyJanuary 22, 2018
Picture of Engenius' old CMS Top HatUncategorized

Why a Proprietary CMS is the Wrong Choice for Your Business

Most CEOs and marketing officers fail to ask a critical question when purchasing a new…
Chris Manley
Chris ManleyNovember 20, 2017
two employees meetingUncategorized

An Effective Digital Marketing Agency Builds Partnerships

At first glance, digital marketing appears to be one big paradox. A digital marketing agency is…
Chris Manley
Chris ManleyNovember 17, 2016
web design teamUncategorized

How to Engage Your Community

Getting your company actively engaged in your community brings a lot of great perks. It…
Chris Manley
Chris ManleyApril 26, 2016
Know Your AudienceUncategorized

Who Are Your People?

We are often asked to evaluate websites. "What can I do to make it better?"…
Chris Manley
Chris ManleyOctober 2, 2015
  1. Jakob’s Law
  2. Von Restorff Effect
  3. Serial Position Effect
  4. Law of Prägnanz
  5. Miller’s Law
  6. Zeigarnik Effect
  7. Parteo Princple
  8. Doherty Threshold
  9. Hick’s Law
  10. Postel’s Law
  1. Search
  2. CRO
  3. Ecommerce
  4. Blogging
  5. Social Media
  6. Video
  7. Email
  8. Ads

1. Search & SEO Trends
1a. What Are Local Services Ads?
1b. The Importance of Your Google My Business (GMB) Profile
2. Content Marketing Trends
2a. 10x Content
3. Social Media Trends
3a. Decline of the News Feed
3b. Rise of Stories
3c. Growth of Instagram
4. Transparent Marketing
5. Other Trends for 2019

 

1. Marketing Returns to People

2. Newsletters

3. Conversational Marketing

4. Building Private Communities

5. Social Media Detoxes

6. Interactive Content

7. AI + ML in Email

8. Crowded SERPs for Local Biz

9. Evolution of Skyscraper Content

10. Smart Bidding in Google Ads

11. In-Person Attribution + Tracking

12. Microinfluencers

13. Stories Keep Growing

14. Importance of Marketing Tech

15. Google Focusing on NLP

16. Serifs + Branded Illustrations

1. Put on a Quality Event

2. Know Your Audience

3. Focus on Experience

4. Invest in a User Friendly Website

5. Create FOMO

6. Leverage Talent

7. Attract Influencers

8. Advertise Online

9. Have Conversations on Social

10. Optimize for Event Searches

11. Photography + Videography

12. Engage Year Round

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