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Digital Marketing

Digital Marketing

2021 Digital Marketing Trends

The digital marketing landscape has changed a lot over the past year. A lot has…
Brooks Manley
Brooks Manley2 months ago
home officeDigital Marketing

Marketing Through a Recession

A decade is a long time. That’s how much time has passed since the last…
Chris Manley
Chris Manley10 months ago
Digital MarketingEventsWeb Design

How to Structure Your Website for a Single Weekend Event

Even if your event only happens once a year, marketing is always a priority. But…
Taylor Craig
Taylor CraigFebruary 18, 2020
marketing your eventDigital MarketingEvents

The Ultimate Guide to Marketing Your Event

Organizing an event is a massive task by itself. Filling it up with guests and…
Brooks Manley
Brooks ManleyJanuary 22, 2020
social proof from three customers graphicDigital Marketing

Social Proof in Marketing: Grow with Reviews and UGC

What influences you to make purchase decisions? A few things probably come to mind: your…
Brooks Manley
Brooks ManleyJanuary 3, 2020
Digital Marketing

How to Allocate Traditional and Digital Marketing Budgets

Allocating marketing budgets is difficult. Your company's options are increasing every single day. You can…
Brooks Manley
Brooks ManleySeptember 25, 2019
Digital Marketing

How to Report Marketing to Your Team & Boss

Marketing can be quite the battle of budgets, of time, of customer satisfaction, of a/b…
Engenius Team
Engenius TeamSeptember 13, 2019
Digital Marketing

3 Key Marketing Metrics You Should Be Tracking

As marketers, we work tirelessly to move the needle on what often seems like a…
TJ Deluccia
TJ DelucciaSeptember 13, 2019
hiring a marketing agencyDigital MarketingWhy Work With Us

How to Hire for Marketing: Should You Hire a Marketing Agency or Manager?

Marketing is dead. You’ve probably seen a headline like this in the last year. Maybe…
Brooks Manley
Brooks ManleyAugust 21, 2019
Digital MarketingWhy Work With Us

Essential Marketing Skills Needed for Success in 2019

Regardless of what role you’re in, there are a handful of skills every marketer needs…
Brooks Manley
Brooks ManleyAugust 9, 2019
Digital MarketingWeb Design

How to Locate and Gain Control of Your Website Domain

Domain Names When it comes to website domain names (or just domain for short), we…
Brooks Manley
Brooks ManleyApril 4, 2019
Digital Marketing

Digital Marketing Statistics for 2020

With the new year comes the time for making resolutions, lifestyle changes, and just having…
Brent Alexander
Brent AlexanderJanuary 9, 2019
2019 new yearDigital Marketing

2019 Digital Marketing Trends for Small Business

Everything You Need to Know About Small Business Digital Marketing to Succeed in 2019 Check…
Brooks Manley
Brooks ManleyDecember 12, 2018
Digital Marketing

25 Best Free Digital Marketing Tools for 2020

Our team lives and breathes digital marketing, and we’re always testing new tools that could…
Engenius Team
Engenius TeamOctober 11, 2018
Digital Marketing

Which Digital Advertising Platform is Right for You?

Digital Advertising vs. Traditional Advertising These days, we’re inundated with advertising messages. Everywhere we look…
Taylor Craig
Taylor CraigJuly 6, 2018
Digital Marketing

Everything You Need to Know About How Search Trends Affect Product Research

Having 24-hour access to the internet, from nearly any location, means there are millions of…
Engenius Team
Engenius TeamJune 18, 2018
Digital Marketing

Your Ultimate Guide to Bots: 6 Things You Need to Know

We spend a lot of time in Google Analytics, going through the numbers and trying…
Engenius Team
Engenius TeamMay 29, 2018
a customer shoppingDigital Marketing

What is Customer Experience? How to Grow Your Brand at Every Touchpoint

Whether or not you realize it, you have been a part of the customer experience…
Brooks Manley
Brooks ManleyMay 16, 2018
digital-marketing-tabletDigital Marketing

Digital Marketing in 2018: Not Just for Big Businesses

This article was originally published in Upstate Business Journal.     No business is exempt from a…
Chris Manley
Chris ManleyJanuary 22, 2018
Content MarketingDigital MarketingEmail MarketingReputation Management

2018 Digital Marketing Trends for Small Business

Check out our newest trends post on 2020 digital marketing trends. December is one of…
Brooks Manley
Brooks ManleyDecember 18, 2017
  1. Jakob’s Law
  2. Von Restorff Effect
  3. Serial Position Effect
  4. Law of Prägnanz
  5. Miller’s Law
  6. Zeigarnik Effect
  7. Parteo Princple
  8. Doherty Threshold
  9. Hick’s Law
  10. Postel’s Law
  1. Search
  2. CRO
  3. Ecommerce
  4. Blogging
  5. Social Media
  6. Video
  7. Email
  8. Ads

1. Search & SEO Trends
1a. What Are Local Services Ads?
1b. The Importance of Your Google My Business (GMB) Profile
2. Content Marketing Trends
2a. 10x Content
3. Social Media Trends
3a. Decline of the News Feed
3b. Rise of Stories
3c. Growth of Instagram
4. Transparent Marketing
5. Other Trends for 2019

 

1. Marketing Returns to People

2. Newsletters

3. Conversational Marketing

4. Building Private Communities

5. Social Media Detoxes

6. Interactive Content

7. AI + ML in Email

8. Crowded SERPs for Local Biz

9. Evolution of Skyscraper Content

10. Smart Bidding in Google Ads

11. In-Person Attribution + Tracking

12. Microinfluencers

13. Stories Keep Growing

14. Importance of Marketing Tech

15. Google Focusing on NLP

16. Serifs + Branded Illustrations

1. Put on a Quality Event

2. Know Your Audience

3. Focus on Experience

4. Invest in a User Friendly Website

5. Create FOMO

6. Leverage Talent

7. Attract Influencers

8. Advertise Online

9. Have Conversations on Social

10. Optimize for Event Searches

11. Photography + Videography

12. Engage Year Round

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