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Google Ads

looking at google ads metrics with teamGoogle Ads

Google Ads Metrics: Top 7 Metrics to Measure PPC Performance

You've got your ad account set up. Check. Your campaigns and ad groups set properly.…
Brooks Manley
Brooks ManleyJune 13, 2019
Google AdsUncategorized

Feel Like Your Google Ads Are Wasting Money?

If you aren’t sure what Google AdWords is or how it works, start by reading…
Taylor Craig
Taylor CraigFebruary 5, 2018
Google Ads

What Is Google AdWords and How Can it Benefit My Business?

Ever since I was a kid I’ve loved road trips. Family vacations often meant hours…
Engenius Team
Engenius TeamJanuary 15, 2018
Google Ads

Online Marketing Strategies: How to Get The Most Out of Your Money

Working with small-to-medium sized businesses and NPO’s, we often deal with limited marketing budgets. These…
Engenius Team
Engenius TeamAugust 21, 2017
  1. Jakob’s Law
  2. Von Restorff Effect
  3. Serial Position Effect
  4. Law of Prägnanz
  5. Miller’s Law
  6. Zeigarnik Effect
  7. Parteo Princple
  8. Doherty Threshold
  9. Hick’s Law
  10. Postel’s Law
  1. Search
  2. CRO
  3. Ecommerce
  4. Blogging
  5. Social Media
  6. Video
  7. Email
  8. Ads

1. Search & SEO Trends
1a. What Are Local Services Ads?
1b. The Importance of Your Google My Business (GMB) Profile
2. Content Marketing Trends
2a. 10x Content
3. Social Media Trends
3a. Decline of the News Feed
3b. Rise of Stories
3c. Growth of Instagram
4. Transparent Marketing
5. Other Trends for 2019

 

1. Marketing Returns to People

2. Newsletters

3. Conversational Marketing

4. Building Private Communities

5. Social Media Detoxes

6. Interactive Content

7. AI + ML in Email

8. Crowded SERPs for Local Biz

9. Evolution of Skyscraper Content

10. Smart Bidding in Google Ads

11. In-Person Attribution + Tracking

12. Microinfluencers

13. Stories Keep Growing

14. Importance of Marketing Tech

15. Google Focusing on NLP

16. Serifs + Branded Illustrations

1. Put on a Quality Event

2. Know Your Audience

3. Focus on Experience

4. Invest in a User Friendly Website

5. Create FOMO

6. Leverage Talent

7. Attract Influencers

8. Advertise Online

9. Have Conversations on Social

10. Optimize for Event Searches

11. Photography + Videography

12. Engage Year Round

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Google Ads

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