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SEO is Like Training for the Winter Olympics

We are a little more than 24 hours away from what might be the biggest…
Brooks Manley
Brooks ManleyFebruary 8, 2018
Google AdsUncategorized

Feel Like Your Google Ads Are Wasting Money?

If you aren’t sure what Google AdWords is or how it works, start by reading…
Taylor Craig
Taylor CraigFebruary 5, 2018
Uncategorized

Two New Site Designs (Including Our Own!) We’re Excited to Share

We have the pleasure of working with some amazing companies at Engenius, and we’re extremely…
Engenius Team
Engenius TeamJanuary 29, 2018
HPLP Desktop Redesigned EngeniusUncategorized

How Can a Legal Website Validate Your Firm?

Law firm websites are certainly unique. So much so, in fact, that there are dozens…
Taylor Craig
Taylor CraigDecember 6, 2017
Uncategorized

Soby’s Website Redesign Completed in Time for Their 20th Anniversary

Greenville’s restaurant scene has been expanding rapidly over the last 5-6 years, not only in…
Ellison Manley
Ellison ManleyDecember 1, 2017
Uncategorized

Why Online Reputation Management is Important for Your Business

As a business owner, you may believe you’ve done your due diligence in shaking all…
Engenius Team
Engenius TeamNovember 27, 2017
Picture of Engenius' old CMS Top HatUncategorized

Why a Proprietary CMS is the Wrong Choice for Your Business

Most CEOs and marketing officers fail to ask a critical question when purchasing a new…
Chris Manley
Chris ManleyNovember 20, 2017
web-developer-codingUncategorized

Meet the Team: Brent Alexander, Web Developer

This is the second blog post in our “Meet The Team” series. Last month, we…
Engenius Team
Engenius TeamNovember 13, 2017
google-desktop-seoUncategorized

What Do You Absolutely Need for Successful SEO?

SEO, or search engine optimization, is a critical component of any successful marketing effort. SEO…
Brooks Manley
Brooks ManleyNovember 7, 2017
Uncategorized

2 New Sites Launched in October

  We have the pleasure of working with some amazing companies at Engenius, and we’re…
Ellison Manley
Ellison ManleyNovember 2, 2017
Uncategorized

Does SEO Work for Construction Companies?

We’re passionate about great web design at Engenius. But what good is great web design…
Brooks Manley
Brooks ManleyOctober 23, 2017
jupiter wordpress themeUncategorized

4 Misconceptions About WordPress Themes

If you’re considering investing in a new website, you’ve probably begun envisioning what your new…
Taylor Craig
Taylor CraigOctober 16, 2017
New Account Manager at EngeniusUncategorized

New Account Manager Joins the Engenius Team

Here at Engenius, we spend a lot of time getting to know our clients: what…
Engenius Team
Engenius TeamOctober 9, 2017
Website AnalyticsUncategorized

Website Metrics: How to Navigate Your Analytics Like a Boss

I know from first-hand experience that beginning the quest to understand website metrics can be…
Engenius Team
Engenius TeamOctober 2, 2017
Uncategorized

3 of the Best Designed Websites You’ve Ever Seen

We have the pleasure of working with some amazing companies at Engenius, and we’re extremely…
Engenius Team
Engenius TeamSeptember 26, 2017
Uncategorized

What Makes Website Images Compelling?

When you look at the web, what makes one website stand out from another? If…
Ellison Manley
Ellison ManleySeptember 13, 2017
Uncategorized

Sales Tip: When to Say “NO” To a Sale

At first glance, the idea of turning down possible revenue might make you feel a…
Engenius Team
Engenius TeamSeptember 6, 2017
Uncategorized

3 Great Websites We Launched in August

We have the pleasure of working with some amazing companies at Engenius, and we’re extremely…
Brooks Manley
Brooks ManleyAugust 28, 2017
Uncategorized

3 Clear Signs That You Desperately Need a Website Redesign

There are some tried-and-true signs that you may need a website redesign: perhaps your site…
Taylor Craig
Taylor CraigAugust 18, 2017
Uncategorized

How Can a Web Page Validate Your Business?

Recently we’ve been going through the hiring process for a few open positions at our…
TJ Deluccia
TJ DelucciaAugust 14, 2017
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  1. Jakob’s Law
  2. Von Restorff Effect
  3. Serial Position Effect
  4. Law of Prägnanz
  5. Miller’s Law
  6. Zeigarnik Effect
  7. Parteo Princple
  8. Doherty Threshold
  9. Hick’s Law
  10. Postel’s Law
  1. Search
  2. CRO
  3. Ecommerce
  4. Blogging
  5. Social Media
  6. Video
  7. Email
  8. Ads

1. Search & SEO Trends
1a. What Are Local Services Ads?
1b. The Importance of Your Google My Business (GMB) Profile
2. Content Marketing Trends
2a. 10x Content
3. Social Media Trends
3a. Decline of the News Feed
3b. Rise of Stories
3c. Growth of Instagram
4. Transparent Marketing
5. Other Trends for 2019

 

1. Marketing Returns to People

2. Newsletters

3. Conversational Marketing

4. Building Private Communities

5. Social Media Detoxes

6. Interactive Content

7. AI + ML in Email

8. Crowded SERPs for Local Biz

9. Evolution of Skyscraper Content

10. Smart Bidding in Google Ads

11. In-Person Attribution + Tracking

12. Microinfluencers

13. Stories Keep Growing

14. Importance of Marketing Tech

15. Google Focusing on NLP

16. Serifs + Branded Illustrations

1. Put on a Quality Event

2. Know Your Audience

3. Focus on Experience

4. Invest in a User Friendly Website

5. Create FOMO

6. Leverage Talent

7. Attract Influencers

8. Advertise Online

9. Have Conversations on Social

10. Optimize for Event Searches

11. Photography + Videography

12. Engage Year Round

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  • Learn
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