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Do I Really Need a New Website?

As the Marketing Director of a web agency, some of my friends and family are…
Engenius Team
Engenius TeamMarch 30, 2016
coffee meetingUncategorized

The Evolution and Future of Digital Marketing

Many are hesitant to invest in digital marketing - it’s only been around for a…
Engenius Team
Engenius TeamMarch 15, 2016
web design strategyUncategorized

How To Not Disappoint Your Audience With UX Design

Here at Engenius we talk a lot about user experience (UX). Since we design websites…
Brent Alexander
Brent AlexanderFebruary 24, 2016
social media pool timeUncategorized

4 Social Marketing Must-Do’s in 2016

I don’t know about you, but I am past the honeymoon phase with social media. The…
Engenius Team
Engenius TeamJanuary 25, 2016
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The 8 Most Helpful Posts from the Engenius Blog in 2015

Plus, Professional New Year's Resolutions to Start 2016 Right Creating quality content on our blog…
Ellison Manley
Ellison ManleyDecember 30, 2015
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Does My Small Business Really Need a Website?

Digital marketing is quickly becoming the number one way consumers interact with brands, products and…
Engenius Team
Engenius TeamDecember 15, 2015
Greenville, SC Web DesignUncategorized

The Secret to Making a Growing City Feel Like Home

I moved to Greenville, SC in December 2007 after living in the same town for…
Engenius Team
Engenius TeamNovember 19, 2015
Website AnalyticsUncategorized

Don’t Let Your Website Analytics Deceive You

If you’ve had a website for longer than a few days, chances are Google Analytics…
Engenius Team
Engenius TeamNovember 4, 2015
Know Your AudienceUncategorized

Who Are Your People?

We are often asked to evaluate websites. "What can I do to make it better?"…
Chris Manley
Chris ManleyOctober 2, 2015
Uncategorized

What is User Experience and Why Should I Care?

What is User Experience? Lurking beneath the surface of everything you do is something researchers…
Brent Alexander
Brent AlexanderSeptember 16, 2015
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Nurturing a Meaningful Relationship with Your Audience

As Valentine's Day approaches, the Engenius team has been thinking a lot about relationships. Relationships…
Engenius Team
Engenius TeamFebruary 11, 2015
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  1. Jakob’s Law
  2. Von Restorff Effect
  3. Serial Position Effect
  4. Law of Prägnanz
  5. Miller’s Law
  6. Zeigarnik Effect
  7. Parteo Princple
  8. Doherty Threshold
  9. Hick’s Law
  10. Postel’s Law
  1. Search
  2. CRO
  3. Ecommerce
  4. Blogging
  5. Social Media
  6. Video
  7. Email
  8. Ads

1. Search & SEO Trends
1a. What Are Local Services Ads?
1b. The Importance of Your Google My Business (GMB) Profile
2. Content Marketing Trends
2a. 10x Content
3. Social Media Trends
3a. Decline of the News Feed
3b. Rise of Stories
3c. Growth of Instagram
4. Transparent Marketing
5. Other Trends for 2019

 

1. Marketing Returns to People

2. Newsletters

3. Conversational Marketing

4. Building Private Communities

5. Social Media Detoxes

6. Interactive Content

7. AI + ML in Email

8. Crowded SERPs for Local Biz

9. Evolution of Skyscraper Content

10. Smart Bidding in Google Ads

11. In-Person Attribution + Tracking

12. Microinfluencers

13. Stories Keep Growing

14. Importance of Marketing Tech

15. Google Focusing on NLP

16. Serifs + Branded Illustrations

1. Put on a Quality Event

2. Know Your Audience

3. Focus on Experience

4. Invest in a User Friendly Website

5. Create FOMO

6. Leverage Talent

7. Attract Influencers

8. Advertise Online

9. Have Conversations on Social

10. Optimize for Event Searches

11. Photography + Videography

12. Engage Year Round

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