Content marketing is proving to consistently be a top marketing strategy—within both the B2C and B2B industries.
A recent study estimates that over 70% of marketers are increasing their content marketing investment in 2014. Their findings prove what many of us in the industry already know: the VALUE of content marketing is well worth the expense.
As a result of content marketing initiatives, the same study shows that:
- 75-80% of companies have experienced an increase in awareness building.
- Nearly 75% of respondents report an increase in web traffic.
- Over 60% indicated an increase in the quality and quantity of leads in their pipeline.
Here are some more fun facts about content marketing:
Though the benefits of content marketing are evident, we also know it can be a challenge for small to mid-size businesses to execute such a strategy. Many of our clients struggle to find the time or staff resources to pull it all together.
That’s where Engenius can help. Our staff will work alongside your company to integrate content marketing into your overall strategy. We put together the content and—after gaining your approval—schedule it to go out, leaving you to focus on the day-to-day operations of your business.Sources: http://www.business2community.com/content-marketing/how-content-marketing-helps-demonstrate-thought-leadership-and-boosts-seo-0193245#!Bmmz4 http://www.curata.com/press/press-release/?article=920