We are often asked to evaluate websites and "What can I do to make it better?" or "How do I get people to read it?" are questions we hear frequently. The first thing to look for, beyond graphics or anything…
Uncertainty has always existed. Whether economic upturns and downturns, unrest in various parts of the globe, or a global pandemic, uncertainty is, ironically, certain. In 2022, normal is still disrupted. From supply chain issues to hiring difficulties, to the global…
This article was originally published in Upstate Business Journal. No business is exempt from a digital marketing strategy in 2018. I’ve got a good friend who refers to digital devices as glowing rectangles. It’s an interesting way to think about…
Most CEOs and marketing officers fail to ask a critical question when purchasing a new website for their company: how does the content management system (CMS) my site is built on affect my business? Often the main concerns when selecting…
At first glance, digital marketing appears to be one big paradox. A digital marketing agency is often based on intangibles, yet as marketers, we contend that we can deliver very tangible results for our clients. How can we make this…
Getting your company actively engaged in your community brings a lot of great perks. It increases brand awareness, attaches your brand to a positive image, and it works toward ensuring your employees (and clients, if you have a local client…
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