Taylor Craig, Author at Engenius

3 Clear Signs That You Need a Website Redesign

There are some tried-and-true signs that you may need a website redesign. Perhaps your site isn’t mobile-optimized or doesn’t reflect the latest design trends...or maybe it displays outdated information or relies too heavily on technical jargon. While these things may…

Taylor CraigJuly 3, 2023

Marketing & Sales

3 Valuable Things You Need to Consider When Hiring Salespeople

Sales certainly isn’t what it used to be. Buying processes are shifting and salespeople must adapt to meet buyers’ needs. In turn, sales managers must adjust their expectations for what makes a good salesperson. Gone are the days of hiring…

Taylor CraigMay 15, 2023

Digital Marketing Events Web Design

How to Structure Your Website for a Single Weekend Event

Even if your event only happens once a year, marketing is always a priority. But how you market your event (and who you market to) should change throughout the year. One of the more nuanced parts of event marketing involves…

Taylor CraigFebruary 18, 2020

Web Design

How to Display & Add Value to Donors and Sponsors on a Website

By now, your event has probably garnered attention from at least a few well-known sponsors. Congratulations! All the hard work you’ve put into perfecting your sponsorship deck and pitching it to potential partners has finally paid off. You’ve earned credibility…

Taylor CraigDecember 30, 2019

Marketing & Sales

What Is a Consultative Sales Approach?

Struggling to meet your sales goals? Quit selling so hard and adopt a consultative selling approach. The term “sales representative” often carries a negative connotation. The term is reminiscent of traditional (read: outdated) sales tactics: an operator moving swiftly down…

Taylor CraigDecember 18, 2018

Meet The Team

Anna Beam: What You See Isn’t What You Get

Anna Beam finds magic in madness. What madness, you ask? Simply put, Anna has a lot going on. She wears many different hats here at Engenius: she is the executive assistant to our CEO, sits on our leadership team, and…

Taylor CraigOctober 29, 2018

Reputation Management

Why Negative Reviews Can Be a Good Thing

Yes, you read that correctly: negative reviews can actually be a good thing for your business. Of course, you don’t want the 1-star reviews to keep rolling in and left unresolved, but a bad review here and there isn’t the…

Taylor CraigSeptember 10, 2018

Digital Marketing

Which Digital Advertising Platform is Right for You?

Digital Advertising vs. Traditional Advertising These days, we’re inundated with advertising messages. Everywhere we look something is sponsored by a brand trying to get their name out there. So how are you supposed to get your business noticed? For small…

Taylor CraigJuly 6, 2018

Google Ads

Feel Like Your Google Ads Are Wasting Money?

If you aren’t sure what Google Ads is or how it works, start by reading this article. There are plenty of online advertising platforms you could utilize, one very popular platform being Google Ads. Many have given Google Ads a…

Taylor CraigFebruary 5, 2018

Web Design

How Can a Legal Website Validate Your Firm?

Law firm websites are certainly unique. So much so, in fact, that there are dozens of online web design firms that claim to specialize in lawyer websites. While these companies might have experience with law firm website design, there’s something…

Taylor CraigDecember 6, 2017

Web Design

4 Misconceptions About WordPress Themes

If you’re considering investing in a new website, you’ve probably begun envisioning what your new site will look like and how it’ll function. The finished product should look good and represent your business well; and since you’re investing time and…

Taylor CraigOctober 16, 2017

Marketing & Sales

Sales Meeting Ideas: 4 Difficult Questions Your Top Leads Will Ask Before They Buy

The average person consults an average of 10.4 sources before finally making a purchase. With this statistic in mind, it is crucial for salespeople to nurture and educate their leads as they search for answers. As you help guide your…

Taylor CraigMarch 13, 2017

Marketing & Sales

[INFOGRAPHIC] 3 Ways to Amplify Your Word of Mouth Marketing

We've updated this post! Read "The Importance of Online Reviews for Local Businesses" to get updated stats for 2017. Although our world has become increasingly digital over the last decade, word of mouth remains an integral component of marketing. What…

Taylor CraigFebruary 13, 2017

SEO

7 SEO Terms You Need to Know

If you have a website, chances are you’ve heard about SEO in some form or another. We often hear from clients who are interested in SEO services but admit that they aren’t completely sure about what SEO is, how it…

Taylor CraigNovember 9, 2016

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Taylor Craig

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