Website Design & Development
Content Strategy
Local SEO & LinkedIn Ads

We helped Ivannovation quadruple their organic traffic and capture qualified leads through a website redesign, SEO efforts, and targeted advertising.

We love everything about horem ipsum dolor sit amet, consectetur adipiscing elit. Tum Piso: Quoniam igitur aliquid omnes, quid Lucius noster. Atque hoc loco similitudines eas, quibus illi uti solent, dissimillimas proferebas.

At a Glance

  • Contributed to 168% increase in organic traffic YoY
  • Generated regular flow of monthly Marketing Qualified Leads

Background

Ivannovation is a language translation and localization company in Upstate, SC who approached Engenius in need of a digital marketing plan and more leads.

We’ve now been working with Ivannovation for nearly five years, walking them through a website redesign and consulting shifts in marketing spend to help them get the absolute most out of their digital marketing budget.

Strategy

1. Redesign Ivannovation’s website with a handful of goals in mind:

  • Update the design
  • Condense some of their content for a better and simplified user experience
  • Focus on converting leads
2. Improve search engine visibility through content marketing and link building:

  • We optimized their site redesign for search engines
  • We performed industry and keyword research to help their team build a content calendar
  • We assisted the Ivannovation team with content marketing efforts, writing some pieces and offering guidance on others
  • We cleaned up their citations and listings across the web
  • We performed link building outreach, landing them a handful of relevant, high authority links across the web
3. Rolled out a LinkedIn Advertising campaign to target key decision-makers with content:

  • We targeted key decision-makers in translation and localization projects using LinkedIn’s robust targeting options for professionals
  • Utilizing tools, eBooks, and email courses built by the Innovation team, we ran ads to capture Marketing Qualified Leads

Results

  • Ivannovation’s website redesign was a great success.
  • Our SEO efforts and content marketing assistance helped Ivannovation more than quadruple their monthly traffic from search engines following their site launch.
  • Our LinkedIn Advertising campaigns continue to contribute Marketing Qualified Leads each month.
More Case StudiesView Website