Loading Events

« All Events

  • This event has passed.

Mastering the Buyer’s Journey Pt I: Driving Traffic & Acquiring Leads

March 24, 2020 @ 9:00 am - 10:30 am

$25 – $35

Mastering the Buyer’s Journey Pt I: Driving Traffic & Acquiring Leads

Tuesday, Mar. 24

*In an effort to mitigate any unnecessary health risk, we are moving this class online only rather than in-person. It will still be held at the same time and date.

Part two in a four class series

The buyer’s journey isn’t what it used to be. Acquiring leads and customers is no easy task, but digital marketing offers a ton of opportunities. Learn how to master the top of the funnel as we dive into SEO, paid media, email, content, and more. We’ll also answer some age old questions, including:

  • What are the best channels for B2C v.s. B2B?
  • What’s the best approach for local brands vs. national brands?
  • When should you invest in advertising vs. rely on organic tactics?
  • How do you keep up with the ever changing search (SEO / SEM) landscape?
  • What Is Account Based Marketing, and is it right for you?
  • How often should you be posting content?

Q&A Panel

After the presentation we’ll open up the floor for a 20 minute Q&A session. Ask your questions to Brooks Manley, Digital Marketing Specialist and Britany Ochalek, Director of Marketing at Engenius.


We’re teaming up with the University Center of Greenville to hold our classes in their training auditorium.

The University Center of Greenville offers over 60 academic programs from 9 accredited and strongly ranked South Carolina based Universities and Colleges for the benefit of the Citizens and Economic Community of Greater Greenville and the Upstate; including, Bachelor Completion, Master, and Doctoral Degree Programs supported with state-of-the-art technology, classrooms, labs, and study facilities.  

4 Part Series

This class is the second in a four part series. Get your marketing in a better place this year by attending all four Engenius classes. Designed to build upon each other, we will walk you through new trends, your buyer’s journey, sales funnel, and how to put it all together without tripping your marketing budget.

Purchase a ticket pass for all classes in the 2020 Engenius Classroom series. Tickets are transferable! If you can’t make one class, send a coworker in your place. However, if you want to purchase a ticket to this class only, you can do that as well.

2020 Engenius Classroom Series


March 24, 2020
9:00 am - 10:30 am
$25 – $35
Event Category:


View Organizer Website


University Center of Greenville – Auditorium
225 S. Pleasantburg Dr. Suite A7
Greenville, SC 29607 United States
+ Google Map
View Venue Website