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Digital Marketing

2021 Digital Marketing Trends

The digital marketing landscape has changed a lot over the past year. A lot has…
Brooks Manley
Brooks Manley1 week ago
home officeDigital Marketing

Marketing Through a Recession

A decade is a long time. That’s how much time has passed since the last…
Chris Manley
Chris Manley9 months ago
marketing your eventDigital MarketingEvents

The Ultimate Guide to Marketing Your Event

Organizing an event is a massive task by itself. Filling it up with guests and…
Brooks Manley
Brooks Manley12 months ago
social proof from three customers graphicDigital Marketing

Social Proof in Marketing: Grow with Reviews and UGC

What influences you to make purchase decisions? A few things probably come to mind: your…
Brooks Manley
Brooks ManleyJanuary 3, 2020
digital marketing trendsUncategorized

2020 Digital Marketing Trends

>>> Check out our digital marketing predictions for 2021. Another year in the books. Much…
Brooks Manley
Brooks ManleyDecember 27, 2019
Digital Marketing

How to Allocate Traditional and Digital Marketing Budgets

Allocating marketing budgets is difficult. Your company's options are increasing every single day. You can…
Brooks Manley
Brooks ManleySeptember 25, 2019
Digital Marketing

How to Report Marketing to Your Team & Boss

Marketing can be quite the battle of budgets, of time, of customer satisfaction, of a/b…
Engenius Team
Engenius TeamSeptember 13, 2019
Digital Marketing

3 Key Marketing Metrics You Should Be Tracking

As marketers, we work tirelessly to move the needle on what often seems like a…
TJ Deluccia
TJ DelucciaSeptember 13, 2019
event celebrationEvents

8 Ways to Keep Your Event Attendees Engaged Year Round

Your event has come and gone. Now what?  Of course you’re lining up details, talking…
Brooks Manley
Brooks ManleySeptember 3, 2019
hiring a marketing agencyDigital MarketingWhy Work With Us

How to Hire for Marketing: Should You Hire a Marketing Agency or Manager?

Marketing is dead. You’ve probably seen a headline like this in the last year. Maybe…
Brooks Manley
Brooks ManleyAugust 21, 2019
Digital MarketingWhy Work With Us

Essential Marketing Skills Needed for Success in 2019

Regardless of what role you’re in, there are a handful of skills every marketer needs…
Brooks Manley
Brooks ManleyAugust 9, 2019
Digital MarketingWeb Design

How to Locate and Gain Control of Your Website Domain

Domain Names When it comes to website domain names (or just domain for short), we…
Brooks Manley
Brooks ManleyApril 4, 2019
Digital Marketing

Digital Marketing Statistics for 2020

With the new year comes the time for making resolutions, lifestyle changes, and just having…
Brent Alexander
Brent AlexanderJanuary 9, 2019
2019 new yearDigital Marketing

2019 Digital Marketing Trends for Small Business

Everything You Need to Know About Small Business Digital Marketing to Succeed in 2019 Check…
Brooks Manley
Brooks ManleyDecember 12, 2018
Uncategorized

UTM Parameters: Become a Google Analytics Expert

Tracking the performance of your marketing efforts has gotten easier with tools like Google Analytics.…
Engenius Team
Engenius TeamNovember 12, 2018
Two people working on computers back to backSEOSEO Featured

What Are Backlinks and Why Do They Matter for SEO? [2018 Update]

*This post was originally published in November 2017 and updated in October 2018 Backlinks are…
Brooks Manley
Brooks ManleyOctober 15, 2018
Digital Marketing iconsUncategorized

Digital Marketing Resource Roundup

We just wrapped up an “ask us anything” style roundtable on digital marketing. We had…
Engenius Team
Engenius TeamAugust 9, 2018
Content Marketing

Why You Need to Blog More Than You Floss

I don’t know if you are like me, but the following is a common scenario…
TJ Deluccia
TJ DelucciaJuly 25, 2018
Digital Marketing

Which Digital Advertising Platform is Right for You?

Digital Advertising vs. Traditional Advertising These days, we’re inundated with advertising messages. Everywhere we look…
Taylor Craig
Taylor CraigJuly 6, 2018
Digital Marketing

Your Ultimate Guide to Bots: 6 Things You Need to Know

We spend a lot of time in Google Analytics, going through the numbers and trying…
Engenius Team
Engenius TeamMay 29, 2018
1 2 Next
  1. Jakob’s Law
  2. Von Restorff Effect
  3. Serial Position Effect
  4. Law of Prägnanz
  5. Miller’s Law
  6. Zeigarnik Effect
  7. Parteo Princple
  8. Doherty Threshold
  9. Hick’s Law
  10. Postel’s Law
  1. Search
  2. CRO
  3. Ecommerce
  4. Blogging
  5. Social Media
  6. Video
  7. Email
  8. Ads

1. Search & SEO Trends
1a. What Are Local Services Ads?
1b. The Importance of Your Google My Business (GMB) Profile
2. Content Marketing Trends
2a. 10x Content
3. Social Media Trends
3a. Decline of the News Feed
3b. Rise of Stories
3c. Growth of Instagram
4. Transparent Marketing
5. Other Trends for 2019

 

1. Marketing Returns to People

2. Newsletters

3. Conversational Marketing

4. Building Private Communities

5. Social Media Detoxes

6. Interactive Content

7. AI + ML in Email

8. Crowded SERPs for Local Biz

9. Evolution of Skyscraper Content

10. Smart Bidding in Google Ads

11. In-Person Attribution + Tracking

12. Microinfluencers

13. Stories Keep Growing

14. Importance of Marketing Tech

15. Google Focusing on NLP

16. Serifs + Branded Illustrations

1. Put on a Quality Event

2. Know Your Audience

3. Focus on Experience

4. Invest in a User Friendly Website

5. Create FOMO

6. Leverage Talent

7. Attract Influencers

8. Advertise Online

9. Have Conversations on Social

10. Optimize for Event Searches

11. Photography + Videography

12. Engage Year Round

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