2023 W3 Silver Award winner in the category General Websites-Education
Awarded by the Academy of Interactive & Visual Arts.
Website Design & Development
Content Strategy
We helped Athens Technical College organize content and modernize its user experience to showcase the college's real-world impact in the digital space.
”Having Engenius partner with us was a pleasure from the initial meeting through site launch and now doing ongoing updates and maintenance. Our updated design better reflects our program and brand, and we are able to maintain our content much better.
Josh PaineExecutive Director, PR & Institutional Advancement
Background
Athens Technical College provides educational programs and services to foster lifelong learning, facilitate workplace success, and promote economic development. As a college for the community, Athens Tech provides transformational experiences that enable students to advance educationally and to remain competitive in an ever-changing world.
Objectives
- Effectively communicate Athens Technical College’s mission, vision, and purpose to all of its audiences
- Be easily navigable by all of the college’s audiences, including:
- Students (traditional students, dual enrollment, adult education students, etc.),
- Scholarship seekers
- Community and economic development partners
- Professors
- EmployersÂ
- Job seekers
- Be easy for the Athens Tech team to update going forward.
Solution
- With several distinct audiences, content strategy was of utmost importance for the success and longevity of Athens Tech’s website. The main navigation needed to appeal to the college’s largest audiences, current and future students, while still being approachable to other audiences seeking more information. To achieve this, the Engenius team recommended a simple main navigation at the top of each webpage geared towards students paired with an expandable menu (the three horizontal lines at the top right corner) that would appeal to other audiences. Together, the two menus begin the process of funneling Athens Tech’s diverse audiences to their desired location. A search bar in the top right of the site and an alphabetized site index at the bottom ensure that site visitors always have an easy, fast, and helpful way to find specific information across the Athens Tech site.Â
- The new site exhibits a modernized look and feel while capitalizing on the fantastic photo and video assets provided by the college. Photos displaying pictures of students in a variety of educational environments scroll across the homepage — showcasing exactly what the classroom experience at Athens Technical College looks like to interested parties. Program pages boast photos of students within the program itself.Â
- Large navy blocks and tasteful accents of gold provide a brilliant contrast on the white pages and make the site easy and clean to read. Easily identifiable navigation buttons stand out across the website, creating a crisp, modern feel.Â
- While the old Athens Tech site was built on an older, outdated platform, their new WordPress website is simple to update and the Athens Tech team is able to make changes quickly and easily. Support tickets to the Engenius team can be submitted for assistance on any needs, and Engenius provides regular maintenance on the back end of the site.
- After the website was launched, Engenius hosted a training session for the Athens Technical College team and provided a recording of the training along with a PDF manual with further instructions.
- The new Athens Technical College website is easy to navigate, easy to keep up to date, and ready to scale as the college continues to grow into the future inspiring each new generation of students to go further in the workplace.
