Ideas & tips on business, marketing, and using the Internet effectively.
Search Engine Optimization is one of the few services we recommend to nearly every client we work with. It’s a long-term strategy, and when given the right amount of time and effort it leads to a steady stream of organic traffic to your website. Of course, it works best when equipped with other forms of […]
Google Analytics is an incredibly powerful tool that offers easily accessible insights from the moment you open the interface, but a lot of information can be missed if you don’t pay attention. From determining which marketing channels are garnering you the most new leads to analyzing the path a user takes from initial interaction to […]
Sales certainly isn’t what it used to be. Buying processes are shifting, and salespeople must adapt to meet buyers’ needs. In turn, sales managers must adjust their expectations for what makes a good salesperson. Gone are the days of hiring salespeople who simply won’t take no for an answer or who insist on selling to […]
It’s one thing for a web developer to build a beautiful website or launch an online ad campaign; it’s another thing entirely to promote your business online with a mind towards getting a solid return on your investment. A surprisingly large number of business owners commit to web design and digital marketing services without thinking […]
Facebook has shaped our social lives on a fundamental level over the past decade. It’s difficult to accept that advertising, often thought of as a wet towel, plays a key role in the operations of the platform. Founder Mark Zuckerberg says that he initially built Facebook to “build something cool” and “make people more connected.” […]
It’s been decided! Your company is finally researching costs for a new website, narrowing down which design firm you want to use and thinking about the kinds of content you’ll be able to include once you have a technologically up-to-date site. Everyone is pumped — a new website is exciting and you can’t wait to […]
Similar to fashion, web design trends are in a constant state of flux. What is in today could be out tomorrow. And what was in years ago may make a comeback. We’re not trying to predict the future with this post, but we do want to direct your attention to five web design trends we’ve […]
I love WordPress. I love it so much I even have WordPress swag. I’ve been using it for nearly 10 years now, and I’ve been the WordPress developer here at Engenius for almost 2 years. There are many aspects that I love about working with WordPress. There’s a reason why it powers more than a […]
We all intuitively understand the importance of mobile devices to the modern consumer—except when it comes to the B2B buying process. It may be tougher to peel back the layers, but research shows that the B2B prospect will rely on their mobile device throughout every step of the buying process. When a solid, mobile-optimized website […]
The term “sales representative” often carries a negative connotation. The term is reminiscent of traditional (read: outdated) sales tactics: an operator moving swiftly down a call list or a vacuum salesman walking door-to-door. People often assume sales representatives are sneaky, pushy, and dishonest. For so long, being sold to has been equated with being lied […]
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