Ideas & tips on business, marketing, and using the Internet effectively.
Recently we’ve been going through the hiring process for a few open positions at our company, and it’s reminded me of how important first impressions and relevant experience are. If you get a cover letter with the wrong business’s name addressed, or the prospective employee misspells your company name, or their resume has no relevant […]
We have the pleasure of working with some amazing companies at Engenius, and we’re extremely proud of the work we’re able to do for them. Creating websites that properly reflect their mission and values, and which are focused on achieving specific goals, is a privilege. As such, we want to highlight the new websites we’ve […]
With every day that passes, a new way to spend your marketing dollars becomes available. Google and Facebook ads are the primary online advertising avenues, but an often overlooked platform is LinkedIn. LinkedIn offers great value as an advertising platform, recently surpassing 500 million users. In addition to its wide reach, 4 out of 5 […]
Search Engine Optimization is one of the few services we recommend to nearly every client we work with. It’s a long-term strategy, and when given the right amount of time and effort it leads to a steady stream of organic traffic to your website. Of course, it works best when equipped with other forms of […]
Google Analytics is an incredibly powerful tool that offers easily accessible insights from the moment you open the interface, but a lot of information can be missed if you don’t pay attention. From determining which marketing channels are garnering you the most new leads to analyzing the path a user takes from initial interaction to […]
Sales certainly isn’t what it used to be. Buying processes are shifting, and salespeople must adapt to meet buyers’ needs. In turn, sales managers must adjust their expectations for what makes a good salesperson. Gone are the days of hiring salespeople who simply won’t take no for an answer or who insist on selling to […]
It’s one thing for a web developer to build a beautiful website or launch an online ad campaign; it’s another thing entirely to promote your business online with a mind towards getting a solid return on your investment. A surprisingly large number of business owners commit to web design and digital marketing services without thinking […]
Facebook has shaped our social lives on a fundamental level over the past decade. It’s difficult to accept that advertising, often thought of as a wet towel, plays a key role in the operations of the platform. Founder Mark Zuckerberg says that he initially built Facebook to “build something cool” and “make people more connected.” […]
It’s been decided! Your company is finally researching costs for a new website, narrowing down which design firm you want to use and thinking about the kinds of content you’ll be able to include once you have a technologically up-to-date site. Everyone is pumped — a new website is exciting and you can’t wait to […]
Similar to fashion, web design trends are in a constant state of flux. What is in today could be out tomorrow. And what was in years ago may make a comeback. We’re not trying to predict the future with this post, but we do want to direct your attention to five web design trends we’ve […]
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