Ideas & tips on business, marketing, and using the Internet effectively.
When you look at the web, what makes one website stand out from another? If you think about sites you’ve seen and really loved, can you name what it was that made them memorable? People often look at their company’s website and think “all the right words are there. But something’s just missing.” We’d like […]
At first glance, the idea of turning down possible revenue might make you feel a little queasy. How could your business, with its demanding revenue goals, say no to an incoming check? There are several reasons why saying “NO” might be the best decision you could make for your team. Some motivations for declining a […]
We have the pleasure of working with some amazing companies at Engenius, and we’re extremely proud of the work we’re able to do for them. Creating websites that properly reflect their mission and values, and which are focused on achieving specific goals, is a privilege. As such, we want to highlight the new websites we’ve […]
Working with small-to-medium sized businesses and NPO’s, we often deal with limited marketing budgets. These companies and organizations simply don’t have the money to invest in robust promotional strategies, which forces them to pick and choose a few tactics that are as cost-effective as possible. This is unfortunate, because comprehensive online marketing strategies can drive […]
There are some tried-and-true signs that you may need a website redesign: perhaps your site isn’t mobile optimized or it doesn’t reflect the latest design trends. Spend some time on your website every month to make sure things are running smoothly and efficiently. However, there are also more nuanced signs to watch out for. If […]
Recently we’ve been going through the hiring process for a few open positions at our company, and it’s reminded me of how important first impressions and relevant experience are. If you get a cover letter with the wrong business’s name addressed, or the prospective employee misspells your company name, or their resume has no relevant […]
We have the pleasure of working with some amazing companies at Engenius, and we’re extremely proud of the work we’re able to do for them. Creating websites that properly reflect their mission and values, and which are focused on achieving specific goals, is a privilege. As such, we want to highlight the new websites we’ve […]
With every day that passes, a new way to spend your marketing dollars becomes available. Google and Facebook ads are the primary online advertising avenues, but an often overlooked platform is LinkedIn. LinkedIn offers great value as an advertising platform, recently surpassing 500 million users. In addition to its wide reach, 4 out of 5 […]
Search Engine Optimization is one of the few services we recommend to nearly every client we work with. It’s a long-term strategy, and when given the right amount of time and effort it leads to a steady stream of organic traffic to your website. Of course, it works best when equipped with other forms of […]
Google Analytics is an incredibly powerful tool that offers easily accessible insights from the moment you open the interface, but a lot of information can be missed if you don’t pay attention. From determining which marketing channels are garnering you the most new leads to analyzing the path a user takes from initial interaction to […]
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