I don’t know if you are like me, but the following is a common scenario in my life. I sit down in the dentist's office, and these thoughts start running through my head. “Was I thorough enough flossing this morning…
TJJune 14, 2021
This is a question that I’ve been hearing since I first started in marketing: should we hire an agency or hire a freelancer? It’s a great question. Both have strengths and both have weaknesses. The key lies in answering questions…
Samantha WagnerMay 17, 2021
Half a dozen years ago I read a study suggesting that, by 2025, Fortune 500 companies would be spending 80% of their marketing budget on digital marketing and only 20% on traditional marketing. Traditional marketing encompasses things like television and…
Samantha WagnerMay 3, 2021
As a business owner, when you’re looking to update your website—or have one made for the first time—the first thing you’ll probably think about is how you want it to look. You’ll want to add additional graphics, update team photos,…
Engenius TeamApril 15, 2021
The game Battleship has been around for quite some time. In fact, long before Milton Bradley introduced the plastic version with pegs and plastic ships, Battleship was a paper and pen game produced under a number of different names. Now,…
Samantha WagnerApril 6, 2021
What does your company do? That’s the dreaded question that inevitably happens in the proverbial elevator when you have precisely thirty seconds to respond with a clean, crisp, mildly rehearsed elevator pitch. But is it any good? Does it simply…
Engenius TeamMarch 25, 2021
SEO is a viable marketing channel. There's not much debate about this. Even if you don't know much about SEO, you've probably heard of it or seem some stats like: 68% of all online experiences begin with a search engine…
Engenius TeamMarch 3, 2021
Sales and Marketing teams are both crucial parts of the same lead-to-client process. The different perspectives between the two teams, however, often result in miscommunication, frustration, and ultimately loss of revenue. At times, it can appear like both sales and…
Engenius TeamMarch 3, 2021
The digital marketing landscape has changed a lot over the past year. A lot has changed in the world, so it should be no surprise that the marketing landscape has been shaken up as well. But don’t worry, we’re going…
Engenius TeamJanuary 12, 2021
A decade is a long time. That’s how much time has passed since the last time businesses faced the big “R” word: recession. Unemployment skyrockets, spending is reduced, and businesses are challenged to find a way to keep going. The…
Chris ManleyApril 23, 2020
Even if your event only happens once a year, marketing is always a priority. But how you market your event (and who you market to) should change throughout the year. One of the more nuanced parts of event marketing involves…
Taylor CraigFebruary 18, 2020
Organizing an event is a massive task by itself. Filling it up with guests and attendees? Another massive task —but not one that’s impossible and with the right marketing techniques can even be easy. To help you max out your…
Engenius TeamJanuary 22, 2020
What influences you to make purchase decisions? A few things probably come to mind: your needs or pain points; the quality of the product or service; convenience; price… But if you’re like most people, social proof trumps all of the…
Engenius TeamJanuary 3, 2020
By now, your event has probably garnered attention from at least a few well-known sponsors. Congratulations! All the hard work you’ve put into perfecting your sponsorship deck and pitching it to potential partners has finally paid off. You’ve earned credibility…
Taylor CraigDecember 30, 2019
