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Business

How Marketing is like Battleship

The game Battleship has been around for quite some time. In fact, long before Milton Bradley introduced the plastic version with pegs and plastic ships, Battleship was a paper and pen game produced under a number of different names. Now,…
Samantha Wagner
April 6, 2021
Business

Who Are You Talking To?

What does your company do? That’s the dreaded question that inevitably happens in the proverbial elevator when you have precisely thirty seconds to respond with a clean, crisp, mildly rehearsed elevator pitch. But is it any good? Does it simply…
Engenius Team
March 25, 2021
Marketing & Sales

Aligning Sales and Marketing

Sales and Marketing teams are both crucial parts of the same lead-to-client process. The different perspectives between the two teams, however, often result in miscommunication, frustration, and ultimately loss of revenue. At times, it can appear like both sales and…
Engenius Team
March 3, 2021
Digital Marketing

2021 Digital Marketing Trends

The digital marketing landscape has changed a lot over the past year. A lot has changed in the world, so it should be no surprise that the marketing landscape has been shaken up as well. But don’t worry, we’re going…
Engenius Team
January 12, 2021
Digital Marketing

Marketing Through a Recession

A decade is a long time. That’s how much time has passed since the last time businesses faced the big “R” word: recession. Unemployment skyrockets, spending is reduced, and businesses are challenged to find a way to keep going. The…
Chris Manley
April 23, 2020
Digital Marketing

2020 Digital Marketing Trends

>>> Check out our digital marketing predictions for 2021. Another year in the books. Much of 2019 went as predicted in digital marketing trends posts, but it also threw us some surprises. Some key tech monopolies took the defense in…
Engenius Team
December 27, 2019
Digital Marketing

3 Key Marketing Metrics You Should Be Tracking

As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through…
TJ
September 13, 2019

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