The Engenius Blog

Ideas & tips on business, marketing, and using the Internet effectively.

man looking at twitter on his phone

Don’t take a fly-by-night approach to the content your business publishes You have so many digital marketing platforms at your disposal: your website, blog, social media, and email. When your content elicits an underwhelming response, it’s natural to wonder if you’re using these platforms to their full potential. Creating fantastic content begins with honing in […]

website analytics on a laptop

Understanding how people landed on your website is a key component of optimization. If you’ve ever looked at Google Analytics (and if you haven’t you should), you’ve probably seen the words “Direct,” “Referral,” and “Organic” in relation to your traffic. These are the sources where your users come from — or what Google calls channels. But […]