The Engenius Blog

Ideas & tips on business, marketing, and using the Internet effectively.

In today’s buying process, your prospects have more power than ever before. It’s not just the plethora of options available to them, or even the ease with which they can find different businesses in the area — it’s the ability to research their frustrations, educate themselves on potential solutions, and weigh their options in a […]

Even though LinkedIn has less monthly visitors than social media giants like Facebook, it is emerging as one of the most powerful online tools for professional networking and lead generation. How? LinkedIn is built for a special segment of the social world: professional development and connections. This specialization on the part of LinkedIn has led […]

The average person consults an average of 10.4 sources before finally making a purchase. With this statistic in mind, it is crucial for salespeople to nurture and educate their leads as they search for answers. As you help guide your prospects through the buying cycle, be prepared to answer the following questions — whether that […]

Picture this: you’ve met with your executive team and mapped out a comprehensive and aggressive business development plan for the upcoming quarter. Based on your revenue goals for the year, you know you will need to secure six new contracts during the next three months. With an average closing ratio of 50%, this means you […]