The Engenius Blog

Ideas & tips on business, marketing, and using the Internet effectively.

6 Website Mistakes That Will Annoy Your Mobile Users


Have you ever interacted with a mobile website that simply did not play nice? Imagine you were out and about, searching for that new restaurant you’ve been dying to try. You pull up their website on your phone to get the exact address, but you have to pinch, zoom, and contort your fingers in god-forsaken ways just to discover that the address is nowhere to be found. You give up, and you go somewhere else instead.

In this article I will explore 6 mobile website mistakes, just like this one, that will leave your users so irritated they might never return.

1. Your Website Isn’t Responsive

First and foremost your website MUST be responsive. A responsive site is one where the content adjusts to fit the size of the screen. And whether or not you consider yourself “tech-savvy”, you’ve probably noticed all the different mobile devices that have crept into our daily lives. At this very moment, you could go to your local coffee shop and find a smartphone, a tablet, and a laptop, all being used to surf the internet. A responsive website looks good on any of these devices. Responsive design prevents you from having to create a different version of your site for every device out there. Your users can have a seamless experience on your website, whether they’re in the office or on-the-go.


Either build your site with responsive design or hire a design firm who will.

If you already know your site isn’t mobile-friendly, or think it could use some improvement, download our free eBook “Mobile-Friendly Websites: a Guide for Growing Businesses”. You’ll learn ways to make your site look great on any device.

2. Infographics And Tables Are Indecipherable

The goal of infographics and tables is to make content easy to read and digest. However, what’s easy to consume on a laptop may not be so easy on a smartphone. If the table is responsive (fits to the screen without pinching and scrolling), the text may be too small to read. If the table isn’t responsive, it will be too hard for users to navigate. In both cases, the content actually becomes harder to decipher, defeating the original purpose.


Use infographics and tables that are readable on large and small screens alike. Or, break up your large infographic into 2-3 smaller ones.

3. Too Much Text

Attention spans in America continue to lessen and lessen as the years go by. If you plan to keep a visitor on your website for more than 1-2 seconds, there must be something of value that entices them. A sure fire way to ensure your user hits the “Back” button in less than a second is to bombard them with a full novel on your website. Too much text is overwhelming – especially on a smartphone where you can’t see the end of it. We promise you don’t need a 5 page company history featured on your site.

Keep your content concise, to the point, and easy to digest by breaking it up with bullet points, whitespace, and headlines.

4. Buttons And Links Are Too Small

Thumbs and index fingers come in all shapes and sizes. If you have above-average sized fingers, you know how hard it can be to “tap” links on your smartphone. Buttons and links are where the magic happens on your site, directing users towards a desired goal, so they must be effective. If Bob is on your site attempting to “Schedule an Appointment” or “Add Product to Cart” and his finger can’t connect with the button, Bob will get frustrated and move on.


Make your buttons large, obvious, and spacious.

5. Not Showing The Most Important Content First

As noted above, large attention spans are hard to come by in the 21st century. If your user is not enticed by something of value upon first glance, they will get frustrated and leave your site. Users don’t view websites in the same way they would read a novel, expecting the climax towards the end. In fact, users don’t read sites at all — they scan them, hunting for value. If you’re an award-winning home builder, and the goal of your site is to have people request a quote, don’t hide that at the bottom of your home page.


Lead with important content, and make your call to action hard to miss.

6. Slow Loading Times

All of the advice listed above is useless if a user never makes it onto your site in the first place. 25% of web users abandon the site if it takes longer than 4 seconds to load. Additionally, slower load times lead to lower conversion rates. It is vital that your website load quickly. There are many tools out there that can help you analyze your site, report your load times, and suggest ways to increase speed.

Analyze your site’s speed to see how you’re doing.

In Conclusion…

Are you making one of these 6 mistakes on your website? If so, you’re losing customers by the second, allowing valuable revenue to slip right through your fingers. There’s no denying we live in a mobile world, with new devices coming out faster than we can keep up with. Make the necessary changes now, before it’s too late.

If you need some guidance making sure your website gets along well with mobile, download our free eBook “Mobile-Friendly Website: A Guide For Growing Businesses”. You’ll learn more about what mobile-friendliness means, how to tell if your site is mobile-friendly, and ways you can make your site look good on mobile right now.


5 Reasons Your Website MUST Be Mobile Friendly

The recent release of the iPhone 7 had our office reflecting on the use of mobile and how it’s grown over the years. If you don’t already know, mobile is huuuuuuuuuuge right now.



How huge? Well, people spend more time on mobile devices than traditional desktop or laptop computers1. That means the majority of people are seeing your website on teeny tiny screens, giving you a smaller space and less time to catch their attention and acquire their business.

Despite the rising usage of mobile devices, many businesses do not have a mobile-friendly website2. If you’re skeptical about the significance of mobile, these 5 facts will shed light on why a mobile-friendly website isn’t just important, but absolutely vital, to your business.


1. Mobile is used throughout the purchasing process

Through a study conducted by Google3, the search engine giant found that mobile users who make a purchase visit mobile websites 6 times on average. That’s six touch points for you to convince a user that your business is the best fit for them. If your website isn’t mobile-friendly, that statistic doesn’t matter much, because…

2. Users REALLY don’t like sites that aren’t mobile-friendly

Google says4 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead. That’s a big deal. If your website isn’t optimized for mobile it’s difficult for users to access, so they’re leaving and never looking back. Even worse, a lot of them are going straight to your competitors.


3. Even if your sales happen in person or on a computer, mobile had an effect

93% of people who research a product or service on mobile go on to make a purchase3. However, the majority of those purchases are actually taking place in a store or on a computer. Regardless of where your customers end up paying you, a lot of them first learn about you on mobile, so make sure that first impression is a good one.

4. People find your business using search engines

It’s no secret that search engine optimization is essential in order to drive organic traffic to your website, so it shouldn’t come as a surprise that 48% of mobile consumers start their purchasing research on a search engine5. Google thinks it’s pretty important that your site be optimized for mobile, and if it isn’t users are having a hard time finding your business on search.


5. Users won’t recommend you based purely on a poor mobile experience

57% of users say6 they won’t recommend a business with a poorly designed mobile site. They aren’t basing this on the quality of your product or value of your service, but purely on their experience with your mobile website. You could offer the best architecture service on the planet, but if a user finds it difficult to submit a contact form on their phone, that won’t matter to them.

Want to know more?

Mobile usage shows no signs of slowing down, so it’s imperative that you offer users an enjoyable mobile experience. If you want to know more about mobile-friendly websites and why your business needs one, download our free eBook “Mobile-Friendly Websites: A Guide For Growing Businesses”. You’ll learn more about why mobile matters, how to tell if your website is mobile-friendly, and ways you can start optimizing your website for mobile today.



5 Ways To Get Customers to Love Your Emails


June 1996. I remember it so clearly, even though I was still a child: opening up the first personal computer for our family. After spending hours putting the thing together, my dad fired it up and the iconic four colors of the Windows logo appeared miraculously on the screen. Shortly after I remember my father on the phone with my grandfather, talking about a new way to communicate called “electronic mail”. Eager to see how it worked, my grandfather sent us one of these electronic letters, and sure enough a message came in that read “Did you get this?” in the subject line. Thus, my life with email was born.

Now, 20 years later, I hate emails. And no, I’m not talking about the emails from your Mom asking why you haven’t called lately, or the email from your buddy about playing golf on Sunday. I’m talking about coming in on a Monday morning, sitting down, firing up your computer, and there — waiting for you after the wonderful weekend you just had — is a barrage of ineffective emails. Emails from companies trying to persuade you to check out their product or service, but neglecting to engage or educate you as a consumer.


Don’t leave your customers wondering “Why did I receive this email?”

Below I am going to lay out 5 ways to get customers to not hate your emails, turning email marketing into a traffic driver for you website.

1. Identify Who Needs Your Product or Service

I constantly wrestle with the fact that not every business wants, or is a good fit, for the services Engenius provides. That’s why we have systems in place to qualify potential clients. We don’t just send emails to random lists, we use permission-based email marketing — meaning an email address isn’t added to our list without the guests consent. This not only drives a higher volume of website traffic, it increases repeat visits from engaged content consumers (quality over quantity), creating more opportunities for them to convert.

2. Tailor content to your consumers

By finding out what your consumers want during your email capture phase, you can segment guests into different email lists. This allows you to provide users with information on the product or service that most interests them. By providing users with a direct route to what they want, your emails will have higher open and click through rates.

3. Make your website mobile friendly

According to Digiday, 70% of internet use is now on mobile devices, and it’s forecasted that we will see a 28% increase in mobile usage in 2016 alone. If our goal is to drive traffic to your website through email marketing, it doesn’t matter how engaging and tailored your marketing plan is; if there isn’t a mobile friendly site on the the other end of that email, you will lose 70% of customers as soon as they reach your site.


4. Don’t write a novel

It’s important that the information you send users be concise. You want to provide just enough information to pique their interest, getting them to click through to your site for more info. Make sure it’s clear what they can expect to find on your site, and give a nod to the added value they will receive by visiting it.

5. Make the subject line interesting

Let me caveat this by saying that people aren’t going to open your email just because of the title, and if the subject line is misleading they won’t spend any time on your email or your website. I know from personal experience that I will likely unsubscribe from such a misleading email list. On the opposite end of the spectrum, if you decide to put no effort into the subject and it is too cut and dry, there is no reason for the consumer to see what you have to offer. Our recommendation for subject headlines is: have it describe the product, service or promotion in a colorful way, but without being deceitful.

If more marketers followed these best practices for email marketing, maybe I wouldn’t hate emails quite as much… maybe. Until then, I’ll keep clearing my inbox weekly and adding filters to my spam folder. Make sure you aren’t being overlooked by your customers in this way — start with these tips and go from there.

And if you want to know more about how to make the most of your emails and other digital marketing efforts, check out our free eBook “25 Website Must-Haves”. You’ll learn how making your website and emails work together, you can turn your site into a generator for traffic, leads and sales.