The Engenius Blog

Ideas & tips on business, marketing, and using the Internet effectively.

The average person consults an average of 10.4 sources before finally making a purchase. With this statistic in mind, it is crucial for salespeople to nurture and educate their leads as they search for answers. As you help guide your prospects through the buying cycle, be prepared to answer the following questions — whether that […]

Picture this: you’ve met with your executive team and mapped out a comprehensive and aggressive business development plan for the upcoming quarter. Based on your revenue goals for the year, you know you will need to secure six new contracts during the next three months. With an average closing ratio of 50%, this means you […]

When evaluating the performance of your company and creating a strategic plan, it’s imperative that you take a look at your competition. Conducting a competitor analysis puts things into perspective, allowing you to spot under-served gaps in the market, keep an eye on trends, and determine ways to differentiate yourself from your competitors. Are you […]

Although our world has become increasingly digital over the last decade, word of mouth remains an integral component of marketing. What has evolved, however, is our ability to integrate online and offline tactics to maximize marketing efforts. The experience that you deliver to your customers will shape the way they speak about you. Focus on […]

Is the traditional way of prospecting wasting your time and resulting in countless dead ends? Here’s why: it’s impersonal and intrusive. Cold calling, scripted pitches, and a lack of transparency about pricing and scope are three common methods you might use to jumpstart the buyer’s journey. Unfortunately, these seemingly tried-and-true methods are no longer enough. […]

How good is your website at generating leads? Here’s the fastest way to calculate your website’s traffic-to-lead generation rate using your monthly Raven Report. What You’ll Need: Last month’s Raven Report (or access to your Google Analytics account) Last month’s leads A Calculator To dive even deeper into the metrics that truly demonstrate the value […]