The Engenius Blog

Ideas & tips on business, marketing, and using the Internet effectively.

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Don’t take a fly-by-night approach to the content your business publishes You have so many digital marketing platforms at your disposal: your website, blog, social media, and email. When your content elicits an underwhelming response, it’s natural to wonder if you’re using these platforms to their full potential. Creating fantastic content begins with honing in […]

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Understanding how people landed on your website is a key component of optimization. If you’ve ever looked at Google Analytics (and if you haven’t you should), you’ve probably seen the words “Direct,” “Referral,” and “Organic” in relation to your traffic. These are the sources where your users come from — or what Google calls channels. But […]

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The recent release of the iPhone 7 had our office reflecting on the use of mobile and how it’s grown over the years. If you don’t already know, mobile is huuuuuuuuuuge right now. Huuuuuuuuuuuuuuuge. How huge? Well, people spend more time on mobile devices than traditional desktop or laptop computers1. That means the majority of people are […]