The Engenius Blog

Ideas & tips on business, marketing, and using the Internet effectively.

With every day that passes, a new way to spend your marketing dollars becomes available. Google and Facebook ads are the primary online advertising avenues, but an often overlooked platform is LinkedIn. LinkedIn offers great value as an advertising platform, recently surpassing 500 million users. In addition to its wide reach, 4 out of 5 […]

Google Analytics is an incredibly powerful tool that offers easily accessible insights from the moment you open the interface, but a lot of information can be missed if you don’t pay attention. From determining which marketing channels are garnering you the most new leads to analyzing the path a user takes from initial interaction to […]

It’s one thing for a web developer to build a beautiful website or launch an online ad campaign; it’s another thing entirely to promote your business online with a mind towards getting a solid return on your investment. A surprisingly large number of business owners commit to web design and digital marketing services without thinking […]

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Facebook has shaped our social lives on a fundamental level over the past decade. It’s difficult to accept that advertising, often thought of as a wet towel, plays a key role in the operations of the platform. Founder Mark Zuckerberg says that he initially built Facebook to “build something cool” and “make people more connected.” […]