Digital Marketing Archives

Nurturing a Meaningful Relationship with Your Audience

This blog was updated in Q4 of 2022. As the Holidays approach, the Engenius team has been thinking a lot about relationships. Relationships are complicated, difficult, and sometimes messy. In the age of information, we are expected to maintain countless…

Engenius TeamNovember 17, 2022

Digital Marketing Google Ads SEO

Digital Marketing: What Does it Mean for Your Business?

Digital marketing has evolved tremendously over the years. Businesses large and small alike have reaped countless benefits from effective online strategies, if digital marketing has the potential to transform the foundation of a business, why doesn’t every company allocate the…

Engenius TeamAugust 23, 2022

Digital Marketing Google Ads

The Different Types of Google Ads

We’ve talked before about the return on investment of ads and whether they’re worth it for your business, but we haven’t spent a lot of time defining what types of ads there are. It might seem easy to think that…

Samantha WagnerJuly 13, 2022

Digital Marketing SEO SEO Featured

SEO is Changing, is Your Business Ready?

SEO (Search Engine Optimization) is synonymous with change. Every time you turn around, Google is prioritizing one thing over another, causing SEO professionals to shift their focus according to the algorithm for that time period. Although these changes might seem…

Engenius TeamMay 13, 2022

Business Digital Marketing

How to Allocate Traditional and Digital Marketing Budgets

Allocating marketing budgets is difficult. Your company’s options are increasing every single day and, while 2020 and 2021 have shown the world that the future is digital, traditional marketing shouldn’t be forgotten. With traditional marketing spend, you can invest in…

Engenius TeamOctober 19, 2021

Digital Marketing

2021 Digital Marketing Trends

The digital marketing landscape has changed a lot over the past year. A lot has changed in the world, so it should be no surprise that the marketing landscape has been shaken up as well. But don’t worry, we’re going…

Engenius TeamJanuary 12, 2021

Digital Marketing Events Web Design

How to Structure Your Website for a Single Weekend Event

Even if your event only happens once a year, marketing is always a priority. But how you market your event (and who you market to) should change throughout the year. One of the more nuanced parts of event marketing involves…

Taylor CraigFebruary 18, 2020

Digital Marketing Events

The Ultimate Guide to Marketing Your Event

Organizing an event is a massive task by itself. Filling it up with guests and attendees? Another massive task —but not one that’s impossible and with the right marketing techniques can even be easy. To help you max out your…

Engenius TeamJanuary 22, 2020

social proof from three customers graphic

Digital Marketing

Social Proof in Marketing: Grow with Reviews and UGC

What influences you to make purchase decisions? A few things probably come to mind: your needs or pain points; the quality of the product or service; convenience; price… But if you’re like most people, social proof trumps all of the…

Engenius TeamJanuary 3, 2020

Digital Marketing

2020 Digital Marketing Trends

>>> Check out our digital marketing predictions for 2021. Another year in the books. Much of 2019 went as predicted in digital marketing trends posts, but it also threw us some surprises. Some key tech monopolies took the defense in…

Engenius TeamDecember 27, 2019

Digital Marketing

How to Report Marketing to Your Team & Boss

Marketing can be quite the battle of budgets, of time, of customer satisfaction, of a/b testing and strategy adjustments. There are many, many moving parts to a marketing campaign that most in your company won’t know or understand. But reporting…

Engenius TeamSeptember 13, 2019

Digital Marketing

3 Key Marketing Metrics You Should Be Tracking

As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through…

TJSeptember 13, 2019

Digital Marketing Why Work With Us

How to Hire for Marketing: Should You Hire a Marketing Agency or Manager?

Marketing is dead. You’ve probably seen a headline like this in the last year. Maybe you saw Gartner’s 2018-2019 CMO survey where marketing spend is slightly (0.01%) down from last year. Or maybe you read this Harvard Business Review article…

Engenius TeamAugust 21, 2019

Digital Marketing Why Work With Us

Essential Marketing Skills Needed for Success

Regardless of what role you’re in, there are a handful of skills every marketer needs to succeed. Even a marketing specialist should have a foundation of general skills and an awareness of other disciplines. So whether you’re setting out to…

Engenius TeamAugust 9, 2019

Digital Marketing Web Design

How to Locate and Gain Control of Your Website Domain

Domain Names When it comes to website domain names (or just domain for short), we find most people fall into one of two categories: You want to locate (and probably transfer) your domain, but don’t know where or how to…

Engenius TeamApril 4, 2019

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