Domain Names When it comes to website domain names, or domain for short, we find most people fall into one of two categories: You want to locate, and probably transfer, your domain, but you don’t know where or how to…
Engenius TeamSeptember 18, 2023
Have you ever received an ad for a product utterly irrelevant to you? Perhaps you’re a single male who sees an advertisement for discount diapers or a young female who receives information on retirement homes. That ad tells you, the…
Cassidy KrasinskiMay 22, 2023
Small business digital marketing is essential in 2023. About 81% of consumers research online before selecting a product or service, but 47% of entrepreneurs manage their small business digital marketing strategies without outside assistance. These small businesses are tasked with…
Cassidy KrasinskiApril 17, 2023
How to Launch a Website That's Primed for Digital Marketing The internet has changed the way that brands build and promote their businesses. More consumers engage with brands online than in years past. According to Smart Insights, there are over 3.5…
Cassidy KrasinskiFebruary 13, 2023
This blog was updated in Q4 of 2022. As the Holidays approach, the Engenius team has been thinking a lot about relationships. Relationships are complicated, difficult, and sometimes messy. In the age of information, we are expected to maintain countless…
Engenius TeamNovember 17, 2022
Digital marketing has evolved tremendously over the years. Businesses large and small alike have reaped countless benefits from effective online strategies, if digital marketing has the potential to transform the foundation of a business, why doesn’t every company allocate the…
Engenius TeamAugust 23, 2022
We’ve talked before about the return on investment of ads and whether they’re worth it for your business, but we haven’t spent a lot of time defining what types of ads there are. It might seem easy to think that…
Samantha WagnerJuly 13, 2022
SEO (Search Engine Optimization) is synonymous with change. Every time you turn around, Google is prioritizing one thing over another, causing SEO professionals to shift their focus according to the algorithm for that time period. Although these changes might seem…
Engenius TeamMay 13, 2022
Allocating marketing budgets is difficult. Your company’s options are increasing every single day and, while 2020 and 2021 have shown the world that the future is digital, traditional marketing shouldn’t be forgotten. With traditional marketing spend, you can invest in…
Engenius TeamOctober 19, 2021
The digital marketing landscape has changed a lot over the past year. A lot has changed in the world, so it should be no surprise that the marketing landscape has been shaken up as well. But don’t worry, we’re going…
Engenius TeamJanuary 12, 2021
Even if your event only happens once a year, marketing is always a priority. But how you market your event (and who you market to) should change throughout the year. One of the more nuanced parts of event marketing involves…
Taylor CraigFebruary 18, 2020
Organizing an event is a massive task by itself. Filling it up with guests and attendees? Another massive task —but not one that’s impossible and with the right marketing techniques can even be easy. To help you max out your…
Engenius TeamJanuary 22, 2020
What influences you to make purchase decisions? A few things probably come to mind: your needs or pain points; the quality of the product or service; convenience; price… But if you’re like most people, social proof trumps all of the…
Engenius TeamJanuary 3, 2020
>>> Check out our digital marketing predictions for 2021. Another year in the books. Much of 2019 went as predicted in digital marketing trends posts, but it also threw us some surprises. Some key tech monopolies took the defense in…
Engenius TeamDecember 27, 2019
