Digital Marketing

Have you ever received an ad for a product utterly irrelevant to you? Perhaps you’re a single male who sees an advertisement for discount diapers or a young female who receives information on retirement homes. That ad tells you, the…

Small business digital marketing is essential in 2023. About 81% of consumers research online before selecting a product or service, but 47% of entrepreneurs manage their small business digital marketing strategies without outside assistance.  These small businesses are tasked with…

How to Launch a Website That's Primed for Digital Marketing The internet has changed the way that brands build and promote their businesses. More consumers engage with brands online than in years past.  According to Smart Insights, there are over 3.5…

The digital marketing landscape has changed a lot over the past year. A lot has changed in the world, so it should be no surprise that the marketing landscape has been shaken up as well. But don’t worry, we’re going…

What influences you to make purchase decisions? A few things probably come to mind: your needs or pain points; the quality of the product or service; convenience; price… But if you’re like most people, social proof trumps all of the…

>>> Check out our digital marketing predictions for 2021. Another year in the books. Much of 2019 went as predicted in digital marketing trends posts, but it also threw us some surprises. Some key tech monopolies took the defense in…

Marketing can be quite the battle of budgets, of time, of customer satisfaction, of a/b testing and strategy adjustments. There are many, many moving parts to a marketing campaign that most in your company won’t know or understand. But reporting…

As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-through…