How much does it cost to close a customer? How much is that customer worth? Am I spending too much or too little on marketing? These are the types of questions you have to keep in mind and regularly revisit…
Engenius TeamOctober 2, 2023
When it comes to marketing and growing your business, it’s easy to feel overwhelmed with options and unsure of where to start. Good news! This post might just hold the answer. Enter: local SEO. Local SEO is a gold mine…
Engenius TeamSeptember 4, 2023
Working at a small business is a fantastic experience. It gives you the opportunity to work with a tight-knit group of unique individuals who strive towards the same goal. It allows you to see the impact your work has on…
Engenius TeamAugust 14, 2023
A History of Mobile Design It’s easy to forget that the internet was born in the 90s and that technology in the last few decades has gone from basic Nokia brick cell phones to smartwatches that can receive calls, play…
Engenius TeamJune 5, 2023
Mobile technology has transformed how we interact with the online world. From Apple Watches to Fitbits to phones, iPads, kindles, and more — the mobile world is huge. How huge? Well, people spend more time on mobile devices than traditional…
Engenius TeamMay 8, 2023
It probably comes as no surprise to you that the internet never turns off. People are on the web 24 hours a day, 7 days a week, 365 days a year. Consequently, your website is the hardest working salesperson you…
Engenius TeamApril 24, 2023
As a digital marketing and web design agency, we have a ton of conversations regarding healthy website goals. Goals are critically important because simply having a website is not enough. Almost two-thirds of small businesses now have websites and just…
Engenius TeamMarch 27, 2023
When you build a new website, you may think that the process is complete once the site is fully up and running, but you’d be mistaken. Your website is living on the internet, which is subject to constant changes, whether…
Engenius TeamJanuary 30, 2023
This blog was updated in Q4 of 2022. As the Holidays approach, the Engenius team has been thinking a lot about relationships. Relationships are complicated, difficult, and sometimes messy. In the age of information, we are expected to maintain countless…
Engenius TeamNovember 17, 2022
Digital marketing has evolved tremendously over the years. Businesses large and small alike have reaped countless benefits from effective online strategies, if digital marketing has the potential to transform the foundation of a business, why doesn’t every company allocate the…
Engenius TeamAugust 23, 2022
In today’s buying process, your prospects have more power than ever before. It’s not just the abundance of options available to them or even the ease with which they can find different businesses in the area — it’s the ability…
Engenius TeamAugust 20, 2022
Google Ads may seem simple up front, but it's evolved into a rather complex form of advertising, and it’s safe to say that anyone engaged in marketing in this day and age should have at least a basic understanding of…
Engenius TeamJune 7, 2022
SEO (Search Engine Optimization) is synonymous with change. Every time you turn around, Google is prioritizing one thing over another, causing SEO professionals to shift their focus according to the algorithm for that time period. Although these changes might seem…
Engenius TeamMay 13, 2022
Allocating marketing budgets is difficult. Your company’s options are increasing every single day and, while 2020 and 2021 have shown the world that the future is digital, traditional marketing shouldn’t be forgotten. With traditional marketing spend, you can invest in…
Engenius TeamOctober 19, 2021
