Your website is the hub of all of your marketing. A good website is the hub of all of your marketing (and many of your daily operations too like HR and payment processing). Ten years ago, I was speaking to…
Samantha WagnerJanuary 16, 2023
In an era of the internet where it feels like everyone offers a “plug-and-play” website creation tool, it can be easy to overlook the importance of a web design strategy and the critical impact your website can have on the…
Samantha WagnerOctober 4, 2022
Believe it or not, your website is like a car. It’s shiny. It’s fast. And it’s cutting edge when you buy it. Like a car, however, it will quickly show its age if you don’t take care of critical routine…
Samantha WagnerMarch 7, 2022
On October 4, 2021, Facebook, Instagram, and Whatsapp went dark on the world wide web. The sites, services, and apps under the Facebook brand were non-functional and many displayed errors and “unreachable” messages that indicated the company was offline. The…
Samantha WagnerNovember 3, 2021
We hear from clients almost once a week asking us why their site is slow on mobile and what we can do about it. They usually send us a report they pulled from Google Lighthouse or Pagespeed Insights and they…
Brent AlexanderSeptember 21, 2021
First Things First: Your Website Matters. A Lot. Your website is a critical part of the business. It can validate your company to the online user, attract leads, and educate potential clients on your company and its services. Modern studies…
Ellison ManleyAugust 5, 2021
This is a question that I’ve been hearing since I first started in marketing: should we hire an agency or hire a freelancer? It’s a great question. Both have strengths and both have weaknesses. The key lies in answering questions…
Samantha WagnerMay 17, 2021
As a business owner, when you’re looking to update your website—or have one made for the first time—the first thing you’ll probably think about is how you want it to look. You’ll want to add additional graphics, update team photos,…
Engenius TeamApril 15, 2021
Even if your event only happens once a year, marketing is always a priority. But how you market your event (and who you market to) should change throughout the year. One of the more nuanced parts of event marketing involves…
Taylor CraigFebruary 18, 2020
By now, your event has probably garnered attention from at least a few well-known sponsors. Congratulations! All the hard work you’ve put into perfecting your sponsorship deck and pitching it to potential partners has finally paid off. You’ve earned credibility…
Taylor CraigDecember 30, 2019
This is a blog post reformatted from a talk I gave at WordCamp Greenville 2019. You can watch a video of that talk at WordPress.tv.Believe it or not, there's more to web design than color, imagery, and animation. It's true.…
Brent AlexanderApril 8, 2019
Domain Names When it comes to website domain names (or just domain for short), we find most people fall into one of two categories: You want to locate (and probably transfer) your domain, but don’t know where or how to…
Engenius TeamApril 4, 2019
If you’re considering investing in a new website, you’ve probably begun envisioning what your new site will look like and how it’ll function. The finished product should look good and represent your business well; and since you’re investing time and…
Engenius TeamMarch 4, 2019
Big purchases we make in our personal lives tend to turn into something that is a reflection of our personality. Think about it—cars, weddings, houses—all things we have likely done some prep work on, asked others about, and then made…
TJFebruary 7, 2019
