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Marketing & Sales

Marketing & SalesUncategorized

Marketing Experimentation

Marketing Involves Calculated Risk   We mentioned in our Marketing Metrics blog how marketers have hundreds of thousands of channels, initiatives and projects to consider when moving a company forward. Facebook Ads, SEO efforts, mailers, postcards, email newsletters, and social media…
Samantha Wagner
September 8, 2021
Marketing & Sales

Aligning Sales and Marketing

Sales and Marketing teams are both crucial parts of the same lead-to-client process. The different perspectives between the two teams, however, often result in miscommunication, frustration, and ultimately loss of revenue. At times, it can appear like both sales and…
Engenius Team
July 14, 2021
Marketing & Sales

What Is a Consultative Sales Approach?

Struggling to meet your sales goals? Quit selling so hard and adopt a consultative selling approach. The term “sales representative” often carries a negative connotation. The term is reminiscent of traditional (read: outdated) sales tactics: an operator moving swiftly down…
Taylor Craig
December 18, 2018

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