Marketing & Sales

A Creative Field It should come as no surprise that marketing is a highly creative field. Print ads, social media marketing, blog posts, radio, and email marketing are just a few of the thousands of channels that exist for companies…

Sales and Marketing teams are both crucial parts of the same lead-to-client process. The different perspectives between the two teams, however, often result in miscommunication, frustration, and ultimately loss of revenue. At times, it can appear like both sales and…

Struggling to meet your sales goals? Quit selling so hard and adopt a consultative selling approach. The term “sales representative” often carries a negative connotation. The term is reminiscent of traditional (read: outdated) sales tactics: an operator moving swiftly down…

*Post updated on August 15, 2018. “Keep your friends close, and keep your enemies closer.” Great advice – whether you're a Chinese general, a member of the mafia, or a business. When evaluating the performance of your company and creating…

At first glance, the idea of turning down possible revenue might make you feel a little queasy. How could your business, with its demanding revenue goals, say no to an incoming check? There are several reasons why saying “NO” might…

The average person consults an average of 10.4 sources before finally making a purchase. With this statistic in mind, it is crucial for salespeople to nurture and educate their leads as they search for answers. As you help guide your…

Picture this: you’ve met with your executive team and mapped out a comprehensive and aggressive business development plan for the upcoming quarter. Based on your revenue goals for the year, you know you will need to secure six new contracts…

We've updated this post! Read "The Importance of Online Reviews for Local Businesses" to get updated stats for 2017. Although our world has become increasingly digital over the last decade, word of mouth remains an integral component of marketing. What…

Is the traditional way of prospecting wasting your time and resulting in countless dead ends? Here’s why: it’s impersonal and intrusive. Cold calling, scripted pitches, and a lack of transparency about pricing and scope are three common methods you might…

At first glance, digital marketing appears to be one big paradox. A digital marketing agency is often based on intangibles, yet as marketers, we contend that we can deliver very tangible results for our clients. How can we make this…