Marketing Strategy That Aligns With Your Business Goals
A proven, simple framework to align your marketing with your goals and ensure every action drives measurable results.
The Marketing Alignment System™ helps small businesses and organizations in Greenville, SC and beyond build and execute a clear, actionable, and strategic marketing plan that aligns with their business goals—tracking progress, learning what works, and improving each year.
What's Included in My Marketing Strategy?
The Marketing Alignment System™ provides the strategic foundation. It is the plan that identifies what marketing activities should be done, when, and why.
From this strategy, we map out the specific tactics needed to achieve your business goals. Engenius can implement these tactics for you, or we can equip your internal team or other partners to carry them out.
Regardless of who does the work, your Marketing Guide will ensure every action stays aligned with the strategy, keeping your marketing focused, organized, and working toward the measurable goals we set in your plan.
- A dedicated Marketing Guide to lead strategy and implementation
- A one-page, 12-month marketing plan designed around your audience and goals
- Monthly strategy meetings and performance reporting
- Ongoing adjustments to refine activities and increase returns
- Messaging support to keep your marketing clear and compelling
Two Parts, Two Phases, One Marketing System
The Marketing Alignment System™ is two parts: Marketing Foundations and the Annual Refinement Cycle. First, we’ll work to ensure the three core foundations are in place, Then, we’ll put them to action through a structured, two-phase process.
Part One: Marketing Foundations
We ensure three core foundations are in place (or guide you in refining them):
Purpose: Define your mission and solve your customers’ problems
Audience: Identify and understand your ideal customers
Message: Connect your audience with your purpose to drive action
If these foundations need strengthening, we’ll provide a one-time scope of work to address gaps before planning begins.
Part Two: Annual Refinement Cycle
Once the foundations are set, we put them into action through a structured, two-phase process:
Phase I: The Plan
Timeline: First 2 months
- Collaborate with your Marketing Guide and Strategist
- Complete a Business & Marketing Brief
- Participate in a kickoff meeting
- Review a draft plan and provide feedback
- Finalize the Business Marketing Alignment Plan: a clear, one-page document outlining the marketing activities that best align with your goals
Phase II: Track & Assess
Timeline: Next 10 months
- Execute the plan over the next year
- Track key marketing data and business outcomes
- Meet regularly with your Marketing Guide to discuss what’s working and what needs adjusting
- Update your Business Marketing Plan throughout the year to reflect learnings and refinements
- Continue refining activities to improve alignment and increase returns
At the end of 12 months, we revisit the Plan, making adjustments based on a year’s worth of data, ensuring your marketing improves year-over-year.
Marketing That Aligns With Your Business Goals
Let’s see if the Marketing Alignment System™ is right for you.
