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Our team lives and breathes digital marketing, and we’re always testing new tools that could make our lives easier. We certainly use paid tools here and there, but we’re also huge fans of free. We’ve all got budgets, right?
So we wanted to roundup some of the best free digital marketing tools and software we love. We cover:

*None of the following are affiliate links, nor is Engenius affiliated with any of the below tools or softwares. Some require information in exchange for use of the tool. 

Free Website Tools

Deadlink Checker or drlinkcheck crawls through your website, following all internal links to find which links return 404 errors, i.e. links that send you to a non-existent.
GT Metrix analyzes and scores your website speed for desktop and mobile. The average mobile page takes 15 seconds to load, and you can lose 70% of your website visitors in that time, so having solid site speed is crucial.
Google PageSpeed Insights is similar to GT Metrix. It doesn’t provide a waterfall, but shows you both mobile and desktop page speeds with really helpful insights and recommendations.

Free Analytics & Reporting Tools

Google Analytics is probably the most powerful free tool on the internet. All you have to do is add an Analytics code snippet to your website and gain access to a ton of invaluable insight on your site.
Google Data Studio is another useful free tool from Google. Data Studio allows you to integrate a number of different data sources into one report.
UTM Tracking Code Builder allows you to add tags to your url so you can accurately track in Google Analytics where your traffic is coming from.
Willing to spend a few bucks on reporting tools?
Check out Databox – beautiful reporting dashboards that integrate with almost anything.

Free SEO & SEM Tools

Yoast is a free SEO plugin that does a lot for your website out-of-the-box. It sets up general canonicals, open graph tags, and allows you to bulk edit title and meta tags from the front-end. In addition, Yoast offers on-page optimization insights. 
MozBar is a free toolbar add-on from Moz that shows you metrics right in your toolbar. MozBar shows their famous Domain Authority and Page Authority, as well as a handful of other search metrics and insights.
Google Search Console remains one of the most powerful free SEO tools on the web. Sure, there are some awesome keyword tracking tools out there, but there’s nothing like seeing query and click data straight from the source.
Google Trends is an online search tool that allows the user to see how often specific keywords, subjects, and phrases have been queried over a specific period of time. Great tool to pinpoint seasonal trends.
SpyFu is a competitive research tool that allows you to spy on your SEM competition by seeing what keywords they rank for and bid on. SpyFu reveals estimated traffic metrics as well. Their free version is limited, but still reveals a good bit of data.
Answer the Public is a tool for discovering what people are searching for using Google’s autocomplete feature; having built up a database from millions of searches it’ll predict what you’re going to ask, based on the information that’s already been entered.
Ubersuggest was once just a keyword research tool providing keyword and content suggestions, but now evaluates domains, shows backlink data, and more.
Willing to spend a few bucks on search tools?
Check out SEMRush, an all-in-one digital marketing suite complete with tools for keyword research, backlink analysis, topic research, on-page optimization, site audits, brand mention monitoring, and more.

Free Social Media Tools allows you to generate a custom link to include in your Instagram profile that lets you promote 5 Links for a single Instagram account. Great to use if you don’t feel like updating your Instagram bio link several times a day.
Buffer is a simple web application that allows you to schedule social media posts across a variety of popular social networks. It can save you a lot of time if you are posting on multiple social channels several times a week.
Canva is at the top of the market when it comes to free design tools. It’s incredibly easy to use and they keep fresh templates rolling in regularly. 
Willing to spend a few bucks on a social tool?
Check out MeetEdgar, a robust social media scheduling tool.

Free Email Marketing & Blogging Tools

Mailchimp a web-based email marketing service. It helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. Whether you’re an email marketing expert or don’t know what a newsletter is, there’s a lot you can do with MailChimp.
Email Subject Line Analyzer allows you to test your subject lines and scores each based on a handful of metrics to help you pick the best one. It also provides actionable tips on how to improve your subject lines.
Headline Analyzer Tool allows you to test your headlines and scores each based on a handful of metrics to help you pick the best one. Just like the tool above, it can provide clear action items on how to make your headline more compelling.
Willing to spend a few bucks on an email marketing tool?
Check out ActiveCampaign, an email marketing tool that allows for email automation, personalization, and more – all wrapped up in a beautiful user interface.

Free Design + Miscellaneous Tools

Pexels is a large database of free stock photos.
Rebrandly is an easy-to-use link shortener, free up to 500 branded links
Flaticon is a free database of icon graphics.
Undraw provides royalty free illustrations for social media and blog use.
All the Free Stock is a database of all free stock image sites so you can search in one place. Think Google for high quality and free stock images.
Youtube Music is a royalty free stock music library, and is easily searchable using a large number of categories.
Convertio is a free file converter tool.
HTML Color Codes lets you drop in an image file, pick a color, and displays the hexadecimal code for you to use.
Hunter is a sweet tool that allows you to find email addresses for a domain name.
Post Affiliate Pro is a great tool if you’re looking to improve your affiliate program with affiliate links.
Big fan of any of the above? Did we miss anything? Let us know!

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