Digital Marketing

Marketing can be quite the battle of budgets, of time, of customer satisfaction, of a/b testing and strategy adjustments. There are many, many moving parts to a marketing campaign that most in your company won’t know or understand. But reporting…

With the new year comes the time for making resolutions, lifestyle changes, and just having a new outlook on life. Why not also hit refresh on your online marketing in 2021? In this post, we round-up some of the most…

Everything You Need to Know About Small Business Digital Marketing to Succeed in 2019 Check out our 2020 Digital Marketing Trends and our digital predictions for 2021.TL;DR (too long, didn't read): the web is becoming increasingly crowded. In order to…

Tracking the performance of your marketing efforts has gotten easier with tools like Google Analytics. But there is still a frustrating gap between specific marketing efforts (like a newsletter or social media posts) and knowing just exactly how many people…

Our team lives and breathes digital marketing, and we’re always testing new tools that could make our lives easier. We certainly use paid tools here and there, but we’re also huge fans of free. We've all got budgets, right? So…

We just wrapped up an “ask us anything” style roundtable on digital marketing. We had clients, marketers, and business professionals join us live to ask us questions ranging from SEO to email marketing. Learn about: The Facebook algorithm and how…

Digital Advertising vs. Traditional Advertising These days, we’re inundated with advertising messages. Everywhere we look something is sponsored by a brand trying to get their name out there. So how are you supposed to get your business noticed? For small…

Having 24-hour access to the internet, from nearly any location, means there are millions of potential customers online, searching the internet, at all hours. This kind of instant access to information has transformed the traditional buying process for everyone—consumers and…

We spend a lot of time in Google Analytics, going through the numbers and trying to figure out how and why they change. Why did we receive more traffic from social media this month? Why did fewer people find us…

Whether or not you realize it, you have been a part of the customer experience—probably on both ends—as a customer and as a marketer. This post will walk you through the ins and outs of the customer experience, help you…

This article was originally published in Upstate Business Journal.     No business is exempt from a digital marketing strategy in 2018. I’ve got a good friend who refers to digital devices as glowing rectangles. It’s an interesting way to think about…

I know from first-hand experience that beginning the quest to understand website metrics can be overwhelming. At first glance, it can seem like you’re just staring at a bunch of numbers and charts with no real meaning. How could you…