Website Design & Development
Branding & Content Strategy
StoryBrand Framework

Stanley Yeargin came to Engenius with an incredibly thorough and well planned business idea. We were able to work with him to not only determine his business name, but create a logo and full branding guide along with creating his new business’s first website.

”Engenius has been wonderful. Wonderful is actually an understatement; they have been phenomenal. Every step of the way, from the people to the product, has been such an awesome experience.

Stanley YearginEmpowered Living Home Care Owner

Background

Empowered Living Home Care is an in-home caregiver service providing custom care plans and individualized case management for people needing additional assistance. Whether it’s transportation to errands or appointments, extra help with housework or ambulating around the house, self-care assistance, or a companion for lonely days, Empowered Living Home Care is there to care.

Objectives

  • Create a business name that aligns with Stanley’s goals, highlighting his mission to intentionally serve others well.
    Using the new business name, develop and design a logo and full brand guide.
  • Use the StoryBrand Framework to create a messaging guide that is aligned with Stanley’s business goals, allowing him to gain a deeper understanding of his target audience.
  • Introduce Empowered Living Home Care as the experts in intentional and impactful home care by using a content-first approach that showcases their services and expertise.
  • Encourage users to contact Empowered Living Home Care by creating a direct route to the contact information.
  • Create a website with the new branding and logo design, featuring an intuitive layout that empowers users to find necessary information.
  • Effectively reflect the intentionality that Stanley, and Empowered Living Home Care, puts into every client relationship through the website’s messaging and user experience.
  • Feature a seamless, modern design that is both approachable and is easy for Stanley to keep up to date.

Solution

  • Stanley knew exactly what he wanted in his new business, including the mission, vision, and ideal clients. The StoryBrand Framework allowed him and the Engenius Team to get a good understanding of his brand and the potential behind his messaging.
  • Using the StoryBrand Framework, the Engenius Team was able to work with Stanley to create a full messaging guide, emphasizing his two main audience groups and the problems they are facing. 
  • Stanley and the Engenius Team worked together to determine the business name: Empowered Living Home Care. This accurately encompasses Stanley’s vision and mission while still portraying the services he offers.
  • Along with determining a business name, the Engenius Team created a full brand guide including a logo with various options, colors, and preferred typography to suit Stanley’s overall business.
  • Stanley had a set list of services but knew that each client’s needs would be determined on a case-by-case basis. The Engenius Team used a strategy-first approach to organize information in an easy-to-understand way for users, showcasing everything Stanley and his team are capable of assisting with. 
  • Stanley wanted to ensure any potential clients could easily get in contact with him by making his contact information readily available. The Engenius Team made sure to highlight how relatable Stanley is, as well as his strong desire to help in any way he can. 
  • The Empowered Living Home Care website encompasses an approachable feel while still looking professional. The Engenius Team was able to weave all of the new branding aspects into the new site bringing Empowered Living Home Care’s true values to the surface.
  • After launching the new website, Stanley was able to meet with the Engenius Support Manager for a training session. This empowered him to make any changes to his new WordPress website while knowing he could rely on the Engenius Support Team with anything else he may need. 
  • As part of Empowered Living Home Care’s monthly support plan, Engenius provides regular maintenance on the back end of the site. As the site continues to age, website optimization efforts will keep it running smoothly for future users.
  • The new Empowered Living Home Care website showcases Stanley and his team in a way that is professional and approachable, highlighting their passion to treat your loved ones like their own.
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