Harper General Contractors has been building trust in the Southeast since 1950. The Harper team continues to build the community by offering full-service general contracting and construction management. Because Harper is among the largest contractors in South Carolina, users can get a glimpse at Harper’s extensive expertise by seeing all the market areas they’ve impacted.
Website Design & Development
Content Strategy
SEO in Build
Website Support
We helped Harper General Contractors effectively showcase their brand, reputation, and industry expertise with a modernized website that encourages lead generation.
”The Harper Team is thrilled to have launched our new website, showcasing the essence of Harper and our unwavering commitment to cultivating trust among our valued clients, partners, trades, and teammates. We appreciate the work of Engenius in capturing our culture, talents, and 7 decades of work in this reimagined platform.
Caroline MeisDirector, Marketing
Background
Objectives
- Put Harper General Contractors’ mission, values, and culture front and center, promoting positive brand awareness for clients, trade partners, and employees.
- Streamline the content and website design to clarify services offered and ultimately increase lead generation for the Harper team.
- Effectively highlight Harper’s experience and expertise across the industry by showcasing past projects.
- Create a website built to grow with the company, making it easy for the Harper team to maintain and expand as they grow into new markets.
Solution
- Harper General Contractors offers a vast range of services through full-service general contracting and construction management. It was important to showcase these areas of expertise while also displaying past works in various market areas.
- The Engenius team created a navigation that highlights Harper’s commercial service abilities while also bringing attention to their Environmental Systems division and HarperXS division. These various divisions bring emphasis to the different aspects of Harper’s overall mission to build up the community by building trust in all they do.
- With the new website, users are able to find information about the various divisions of service while also having the opportunity to view all markets that Harper General Contractors has worked with. This display of their past work showcases the vastness of projects they are able to effectively manage.
- The Engenius Team made sure that users were able to see various examples of how Harper continues to live out their mission through different news articles and releases, their current trade partners, and social media updates. These are all accessible via the utility navigation that is present throughout the user’s entire site experience.
- By partnering with a local photographer, the Engenius Team and Harper General Contractors were able to beautifully and accurately provide examples of Harper’s incredible work via modern and eye-catching photography and video.
- Images used throughout the site were specifically selected to directly reflect the Harper brand and culture. Engenius made effective use of the Harper brand guidelines through color and font usage to all connect to Harper’s messaging and vision.
- Once the site was launched, Engenius hosted a training session with the Harper team and provided a recording of the training and a PDF manual with further instructions so that the Harper team feels confident maintaining their site moving forward.
- The Engenius team performs regular maintenance on the back end of the site so the Harper team can rest assured knowing their new site is in good hands. Support tickets can be submitted to the Engenius team for assistance with any needs.
- The new Harper General Contractors site showcases the Harper team as trustworthy, professional, and eager to work with potential clients and continue to build trust throughout the community.
