JDI Industrial is a well-known industrial contracting and maintenance service provider in the Upstate of South Carolina. By offering a variety of industrial services, like steel fabrication and electrical and concrete services, they are a “one-stop shop” for their clients. The JDI Industrial team is proud to provide exceptional customer support for their clients while utilizing their wide range of expertise. Their website needed to tell this story.
Website Design & Development
SEO & Content Strategy
We helped JDI Industrial by creating a website that highlighted their professional reputation, their team, their expertise, and their overall mission.
”Great team for web development and support! They are more than capable of delivering what you want and need, and will work hard to keep up with changes. Kory, Herman, Cassidy, and Richard are the go-to team for getting your new site SEO-ready & staying maintained too; I highly recommend!
Kevin NealeyJDI Industrial Marketing Specialist
Background
Objectives
- Effectively showcase JDI Industrial’s various services by using a content-first approach, allowing users to easily find additional information about all services.
- Update the design to accurately reflect the JDI Industrial branding and reputation within the industry.
- Encourage the target audience to make contact with the JDI Industrial team while also allowing that same audience to find all necessary information.
- Designed in a way that empowers the JDI Industrial team to make changes on their own when necessary.
- Effectively optimize for search engines via intentional industry research and content-first writing.
- Highlight JDI Industrial’s vast portfolio of past projects allowing the user to see exactly what they can expect from the JDI team.
Solution
- JDI Industrial has a team of very experienced people allowing them to offer many different industrial services. To promote these services, the Engenius Team worked with JDI Industrial to highlight their services, not only in the main navigation, but also on the homepage and through the interior pages.
- Users are able to find necessary information about each service while seeing examples of past projects exemplifying these different services.
- The JDI Industrial team had incredible photography, giving the Engenius Team plenty of photos to work with to bring the design and vision of this website to life.
- In order to honor the JDI Industrial mission to provide superior, passionate service, the website features video testimonials highlighting the impact JDI Industrial has had on their team and customers.
- The Engenius team used keyword research and competitor analysis to ensure that the new website was optimized for search engines while remaining informative for the user.
- Highlighting industries they serve was important to JDI Industrial, so the Engenius team featured these on the homepage and in the main navigation.
- Keeping their past projects easy to access was important to JDI Industrial, so the new website features a portfolio section showcasing each past project sorted by industry. Users can easily view based on industry.
- Users needed to be able to easily contact JDI Industrial, so the Engenius team incorporated the necessary contact information, a contact form, and plenty of ways for users to contact throughout the entire site.
- JDI Industrial’s drive to offer exceptional customer service and their wide range of expertise is weaved throughout this new site along with their branding and culture, making them stand out among others in the industry.
- The Engenius team hosted a training session after launching the website for the JDI Industrial team. Their team also received a recording of the training along with a PDF manual with further instructions. This empowers the JDI Industrial team to make updates and edits to their new WordPress website on their own. They also know the Engenius Support team is always available to help.
- As part of JDI Industrial’s monthly support plan, Engenius provides regular maintenance on the back end of the site. As the site continues to age, website optimization efforts will keep it running smoothly for future users.
