Momentum Bike Clubs is a nonprofit organization that mentors under-resourced middle and high school students through bicycle clubs in Pickens and Greenville County schools. Mentorship is at the heart of Momentum’s mission, and its model of longitudinal mentorship encourages students to build years-long relationships with trusted adults that work in their schools.
While Momentum’s community engagement efforts were wide, their website was not. Created in 2014 to get the nonprofit online, the site was a billboard and little else. It did not show the scope of Momentum’s impact in the community and it didn’t tell a clear story to donors and volunteers about how they could get involved and support the organization. In short, Momentum needed a new site that appealed to donors and helped diversify their nonprofit funding while also showcasing the nonprofit’s maturity, commitment to mentorship, and heart for students.