Website Design & Development
Content & Digital Marketing Strategy
Legal SEO & Social Ads

We helped Williams & Kamb get more leads by executing SEO and Social Ads to get them more exposure among prospective clients.

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At a Glance

  • Redesigned website
  • #9 → #1 Local pack rankings within three months
  • Successful brand awareness ad campaign through Facebook & Instagram

Background

Williams & Kamb is a world-class workers’ compensation law firm in Greenville, SC. They have been serving the Upstate for over 30 years, and have plenty of satisfied clients to show for it.

After working with other agencies who weren’t moving the needle, Williams & Kamb came to Engenius in need of a fresh web presence and a digital marketing campaign to drive more qualified leads. They wanted to improve their brand awareness and take on more clients without committing to commercials and billboards all over town.

Our Strategy

1. Redesign Williams & Kamb’s website with a few objectives in mind:

  • Create a more approachable design with real photos of the team rather than corny stock photos
  • Answer potential leads’ questions and explain their process in more detail
    Stand out from every other law firm in the area
  • Highlight social proof from their thirty years serving clients
2. Improve search engine rankings for “workers compensation” related keywords.

  • We beefed up their site content with more topically rich copy
    We sought to answer user’s questions about the workers’ compensation process
  • We cleaned up their local and legal citations to ensure accuracy after a recent company name change, office move, and domain name change
  • We optimized their Google My Business profile for their industry and target keywords
3. Launch a Google Ad campaign to supplement SEO efforts.

  • This would prevent a lag in lead generation while working to improve organic rankings
  • This also allowed us to target areas outside of the Upstate
4. Launch a brand awareness-focused Facebook and Instagram Ad campaign.

  • Rather than investing thousands of dollars per month in billboards, Facebook and Instagram advertising allows us to be much more efficient with their marketing budget
  • Facebook and Instagram allow us to hone in on those Williams & Kamb is most likely to work with, making their advertising dollars go further

Results

1. Website Design & Development

  • First, we designed a beautiful and effective website.
2. Search Engine Optimization

  • After a few months of SEO work, we improved Williams & Kambs rankings for most workers’ compensation keywords from an average ranking of 12 to #1 in the local map pack and an average ranking of 6 in organic search results beneath the map pack.
3. Social Media Ads

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