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Embark on a transformative marketing journey with our dynamic 3-part series.

From decoding the most influential trends shaping the landscape to empowering you with actionable strategies, we’re here to illuminate the path to success in 2024’s marketing arena.

Our Spring Classroom Series will help you discern what truly matters amidst the noise, and empower you to seamlessly integrate these trends into your daily operations. It’s time to unlock your brand’s potential and get more value from your marketing dollars.

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Our Spring Class Series Partner

Our 2024 Classroom Series is in collaboration with the University Center of Greenville.

The University Center of Greenville brings academic programs from multiple accredited and highly ranked Universities and Colleges around the state to local residents. They offer Bachelor Completion, Master’s, and Doctorate Degree programs with state-of-the-art technology, classrooms, labs, and study facilities.

University Center  |  25 S. Pleasantburg Dr.  |  Greenville, SC 29607  |  Directions

Class 3: Platform Overload: How to Connect with Your Audience

Date: TBD
Location: University Center Greenville

A decade ago, there were several key places you could find a huge swath of your audience. Today, audiences have decentralized, finding new areas of the web to inhabit. With everyone everywhere, it’s important to have the resources necessary to find and connect with your target market.

We’ll unpack:

  • 2014 vs. 2024: the rise of audience decentralization
  • Going back to the basics
  • Taking stock of your channels and your audiences
  • Actionable insights for growing your brand
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Past Events From This Series

Class 1: Seven Trends in 2024

Thursday, March 28th from 9:30-11:00 AM
Location: University Center Greenville

The new year brings shiny new consumer trends, data, tools, tactics, and strategies. Add a few plays to your marketing playbook and stay ahead of the curve as we break down what’s on the horizon for 2024.

Hear Engenius CEO Chris Manley speak on:

  • How to get back to the basics of marketing
  • The biggest changes in marketing audiences
  • The importance of accessibility on the web
  • What’s new with SEO
  • …and a whole lot more!

Class 2: AI Is Here: What Now?

Thursday, April 25th from 9:30-11:00 AM
Location: University Center Greenville

Artificial Intelligence is on everyone’s radar, but as marketers, what are the positives of embracing the tech and what are the negatives? This class will dig into the copyright, legal, and creative concerns with embracing the bots.

We’ll discuss:

  • The background of AI in our industry
  • Copyright, legal, and creative concerns
  • What AI can help us with
  • The future of AI

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