Facebook vs Website: Who Controls Your Online Presence?
On October 4, 2021, Facebook, Instagram, and Whatsapp went dark on the world wide web. The sites, services, and apps under the Facebook brand were non-functional and many displayed errors and “unreachable” messages that indicated the company was offline. The…
Samantha WagnerNovember 3, 2021
Why do SEO?
Should You Invest in SEO? 3 Questions to Ask Yourself Even if you don't know much about Search engine optimization (SEO), you've probably heard of it or at least seen some stats like: 68% of all online experiences begin with…
Samantha WagnerSeptember 29, 2021
Marketing Experimentation
Marketing Involves Calculated Risk We mentioned in our Marketing Metrics blog how marketers have hundreds of thousands of channels, initiatives and projects to consider when moving a company forward. Facebook Ads, SEO efforts, mailers, postcards, email newsletters, and social media…
Samantha WagnerSeptember 8, 2021
Making Marketing Metrics Matter
A Creative Field It should come as no surprise that marketing is a highly creative field. Print ads, social media marketing, blog posts, radio, and email marketing are just a few of the thousands of channels that exist for companies…
Samantha WagnerJuly 28, 2021
Want a New Website Before 2022?
Most of us start the year with goals: those things we hope to accomplish between each year’s New Years’ party. For some, it’s a company mandate. For others, it’s self-driven. No matter the root of your goals, the 2021 calendar…
Samantha WagnerJune 8, 2021
Why Digital Marketing Is More Important Now Than Ever
Half a dozen years ago I read a study suggesting that, by 2025, Fortune 500 companies would be spending 80% of their marketing budget on digital marketing and only 20% on traditional marketing. Traditional marketing encompasses things like television and…
Samantha WagnerMay 3, 2021
How Marketing is like Battleship
The game Battleship has been around for quite some time. In fact, long before Milton Bradley introduced the plastic version with pegs and plastic ships, Battleship was a paper and pen game produced under a number of different names. Now,…
Samantha WagnerApril 6, 2021
