What Is Search Engine Optimization?
When a user performs a search, Google and other search engines use specific ranking factors to determine which websites best answer the query, whether it’s a local search or an informational search.
No matter how awesome your website looks or how fantastic its content, getting found online doesn’t happen automatically.
Search Engine Optimization is the strategy of optimizing your website according to Google’s ranking factors so that it is more likely to appear in search engine results. Since search engines account for the majority of web traffic, it’s a good idea to make sure your website follows SEO best practices and can be easily found by search eninges like Google. Otherwise, you could be missing out on valuable organic traffic.
Learn the basics of SEO and increase your rankings today.
Help People Find Your Business Online
SEO is a crucial piece of any digital marketing strategy. SEO increases the likelihood that someone will find your business while simultaneously making your website more user-friendly. Our SEO service is especially useful for businesses that want to:
Improve Search Visibility. Do you have a hard time finding your website on Google, even if you type in your business name? By optimizing your site for relevant keywords, we can help make sure you’re getting in front of an audience that is actively searching for the type of product or service you offer.
Drive More Traffic. On top of simply appearing higher in search engine results, SEO can also help drive traffic to your website and gain you leads. In fact, on the first page alone, the first five search results account for more than 67% of all clicks.
Monitor Competition. Want to know how you stack up against your competitors? We will analyze top competitors in your industry to see what keywords they rank for and how they perform, on average, in search engine results.
Build Trust and Credibility. SEO can help strengthen your brand and make it more easily recognizable—especially when you combine it with other tried-and-true marketing methods.
Start the Conversation
We aren’t a group of freelancers and we aren’t your average digital marketing agency.
Whatever your business needs, we want to help. Our team will examine your goals and figure out the best way to reach them – whether its through an SEO plan, paid advertising, or something else entirely.
Our SEO Process That Drives Quality Traffic
First, we perform a technical SEO audit to make sure your site is being crawled and there are no critical issues. Then we connect Google Analytics, Google Search Console, and other tools to track important metrics like organic traffic, keyword rankings, backlinks, and more.
Through the SEO audit, we perform a comprehensive analysis of your website traffic, rankings, and user behavior. We ensure your site is user friendly, well-structured, and that your UX is top notch. We help you identify unnecessary pages and topics that you’re missing.
The content audit is coupled with keyword research, where we identify high-traffic keywords – national and local – that your audience is already searching for. We then map your content to take advantage of your most valuable keywords and implement a plan to make sure you’re ranking for everything you should be.