Blog

Marketing Experimentation

Marketing Involves Calculated Risk We mentioned in our Marketing Metrics blog how marketers have hundreds of thousands of channels, initiatives and projects to consider when moving a company forward. Facebook Ads, SEO efforts, mailers, postcards, email newsletters, and social media…

Samantha WagnerSeptember 8, 2021

Engenius CEO to Judge Global Web Awards

https://gsabizwire.com/engenius-ceo-to-judge-global-web-awards/

Cassidy Krasinski Joins the Team

https://whosonthemove.com/engenius-expands-digital-marketing-team-and-hires-cassidy-krasinski-as-support-manager/

Marketing & Sales

Making Marketing Metrics Matter

A Creative Field It should come as no surprise that marketing is a highly creative field. Print ads, social media marketing, blog posts, radio, and email marketing are just a few of the thousands of channels that exist for companies…

Samantha WagnerJuly 28, 2021

Chris Manley on Page 4 of GSA Biz Magazine

https://issuu.com/scbiz/docs/gsa_072621?fbclid=IwAR1RnlRBxSMwjLVj0vm51oYaZ0eNRElBUHCpKBurkZCrV8L4uXS9CFcTj6U

Marketing & Sales

Aligning Sales and Marketing

Sales and Marketing teams are both crucial parts of the same lead-to-client process. The different perspectives between the two teams, however, often result in miscommunication, frustration, and ultimately loss of revenue. At times, it can appear like both sales and…

Engenius TeamJuly 14, 2021

Web Design Award for Greer CPW Site

https://gsabizwire.com/engenius-earns-international-recognition-for-website-development-and-functionality/?fbclid=IwAR00UtcRzSkruXeld-I74w6RbFAnm0hgldtsPeOh_6yKTmyzIWhV7i5dt4M

Content Marketing

Why You Need to Blog More Than You Floss

I don’t know if you are like me, but the following is a common scenario in my life. I sit down in the dentist's office, and these thoughts start running through my head. “Was I thorough enough flossing this morning…

Engenius TeamJune 14, 2021

Business

Want a New Website Before 2022?

Most of us start the year with goals: those things we hope to accomplish between each year’s New Years’ party. For some, it’s a company mandate. For others, it’s self-driven. No matter the root of your goals, the 2021 calendar…

Samantha WagnerJune 8, 2021

Business

Why Digital Marketing Is More Important Now Than Ever

Half a dozen years ago I read a study suggesting that, by 2025, Fortune 500 companies would be spending 80% of their marketing budget on digital marketing and only 20% on traditional marketing. Traditional marketing encompasses things like television and…

Samantha WagnerMay 3, 2021

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