Making Marketing Metrics Matter
A Creative Field It should come as no surprise that marketing is a highly creative field. Print ads, social media marketing, blog posts, radio, and email marketing are just a few of the thousands of channels that exist for companies…
Samantha WagnerJuly 28, 2021
Aligning Sales and Marketing
Sales and Marketing teams are both crucial parts of the same lead-to-client process. The different perspectives between the two teams, however, often result in miscommunication, frustration, and ultimately loss of revenue. At times, it can appear like both sales and…
Engenius TeamJuly 14, 2021
Why You Need to Blog More Than You Floss
I don’t know if you are like me, but the following is a common scenario in my life. I sit down in the dentist's office, and these thoughts start running through my head. “Was I thorough enough flossing this morning…
Engenius TeamJune 14, 2021
Want a New Website Before 2022?
Most of us start the year with goals: those things we hope to accomplish between each year’s New Years’ party. For some, it’s a company mandate. For others, it’s self-driven. No matter the root of your goals, the 2021 calendar…
Samantha WagnerJune 8, 2021
Why Digital Marketing Is More Important Now Than Ever
Half a dozen years ago I read a study suggesting that, by 2025, Fortune 500 companies would be spending 80% of their marketing budget on digital marketing and only 20% on traditional marketing. Traditional marketing encompasses things like television and…
Samantha WagnerMay 3, 2021
Why You Need Content Driven Web Design
As a business owner, when you’re looking to update your website—or have one made for the first time—the first thing you’ll probably think about is how you want it to look. You’ll want to add additional graphics, update team photos,…
Engenius TeamApril 15, 2021
