Facebook vs Website: Who Controls Your Online Presence?
On October 4, 2021, Facebook, Instagram, and Whatsapp went dark on the world wide web. The sites, services, and apps under the Facebook brand were non-functional and many displayed errors and “unreachable” messages that indicated the company was offline. The…
Samantha WagnerNovember 3, 2021
How to Allocate Traditional and Digital Marketing Budgets
Allocating marketing budgets is difficult. Your company’s options are increasing every single day and, while 2020 and 2021 have shown the world that the future is digital, traditional marketing shouldn’t be forgotten. With traditional marketing spend, you can invest in…
Engenius TeamOctober 19, 2021
Why do SEO?
Should You Invest in SEO? 3 Questions to Ask Yourself Even if you don't know much about Search engine optimization (SEO), you've probably heard of it or at least seen some stats like: 68% of all online experiences begin with…
Samantha WagnerSeptember 29, 2021
Marketing Experimentation
Marketing Involves Calculated Risk We mentioned in our Marketing Metrics blog how marketers have hundreds of thousands of channels, initiatives and projects to consider when moving a company forward. Facebook Ads, SEO efforts, mailers, postcards, email newsletters, and social media…
Samantha WagnerSeptember 8, 2021
