Our Latest Insights, Articles & Expert Guides

Events

8 Ways to Keep Your Event Attendees Engaged Year Round

Your event has come and gone. Now what? Of course you’re lining up details, talking to sponsors, and getting ready for next year, but are you doing anything to engage your audience? Perhaps posting occasionally on social media and sending…

Engenius TeamSeptember 3, 2019

Digital Marketing Why Work With Us

How to Hire for Marketing: Should You Hire a Marketing Agency or Manager?

Marketing is dead. You’ve probably seen a headline like this in the last year. Maybe you saw Gartner’s 2018-2019 CMO survey where marketing spend is slightly (0.01%) down from last year. Or maybe you read this Harvard Business Review article…

Engenius TeamAugust 21, 2019

Digital Marketing Why Work With Us

Essential Marketing Skills Needed for Success

Regardless of what role you’re in, there are a handful of skills every marketer needs to succeed. Even a marketing specialist should have a foundation of general skills and an awareness of other disciplines. So whether you’re setting out to…

Engenius TeamAugust 9, 2019

Google Ads

Google Ads Metrics: Top 7 Ad Metrics to Measure PPC Performance

You've got your ad account set up. Check. Your campaigns and ad groups set properly. Check. You're running multiple ads within each ad group and testing variations of copy. Check. But, is it all working? This is the big question.…

Engenius TeamJune 13, 2019

Web Design

10 Psychology Principles That Guide the Way People Navigate the Web

This is a blog post reformatted from a talk I gave at WordCamp Greenville 2019. You can watch a video of that talk at WordPress.tv.Believe it or not, there's more to web design than color, imagery, and animation. It's true.…

Engenius TeamApril 8, 2019

Web Design

WordPress Themes: The Case for Premium Themes

If you’re considering investing in a new website, you’ve probably begun envisioning what your new site will look like and how it’ll function. The finished product should look good and represent your business well; and since you’re investing time and…

Engenius TeamMarch 4, 2019

SEO

What Is SEO and How Does it Impact Your Business?

3.5 billion Google searches are made every day. With a number that high, there’s no doubt that people are already searching online for something that your business offers. But how can you leverage all of that potential? That’s where SEO…

Engenius TeamFebruary 22, 2019

Digital Marketing

Digital Marketing Statistics for 2020

With the new year comes the time for making resolutions, lifestyle changes, and just having a new outlook on life. Why not also hit refresh on your online marketing in 2021? In this post, we round-up some of the most…

Engenius TeamJanuary 9, 2019

Marketing & Sales

What Is a Consultative Sales Approach?

Struggling to meet your sales goals? Quit selling so hard and adopt a consultative selling approach. The term “sales representative” often carries a negative connotation. The term is reminiscent of traditional (read: outdated) sales tactics: an operator moving swiftly down…

Ellison ManleyDecember 18, 2018

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