Our team lives and breathes digital marketing, and we’re always testing new tools that could make our lives easier. We certainly use paid tools here at Engenius, but we’re also huge fans of free. We’ve all got budgets, right? So we wanted to round up some of the best freemium digital marketing tools we love.
These tools all offer powerful features at no cost—with upgrade options when you’re ready to scale. We’ve broken them down by category to help you find the right tools for your marketing efforts.
We cover:
- Website Tools
- Analytics & Reporting Tools
- SEO / SEM Tools
- Social Media Tools
- Email Marketing & Blogging Tools
- Design + Miscellaneous Tools
*None of the following are affiliate links, nor is Engenius affiliated with any of the below tools or softwares. Some require information in exchange for use of the tool.
Website Tools
These tools improve functionality, user experience, and performance—especially for WordPress users.
- Yoast SEO – Optimize your WordPress content for search engines with real-time suggestions and readability checks.
- Site Kit by Google – Connect Analytics, Search Console, and PageSpeed Insights directly inside your dashboard.
- Gravity Forms – Build drag-and-drop forms in WordPress for lead capture, surveys, and contact pages.
Analytics & Reporting Tools
Make smarter decisions with data that’s easy to understand and share.
- Google Analytics 4 (GA4) – Track site behavior, user paths, conversions, and more.
- Looker Studio – Build visual dashboards that connect to GA4, Google Ads, and other data sources.
- Microsoft Clarity – See how people actually use your site with heatmaps and session recordings.
SEO/SEM Tools
Boost your search visibility and fine-tune your site’s content strategy.
- Ahrefs Webmaster Tools – Scan your site for SEO issues and monitor your backlink profile.
- Google Search Console – Check keyword rankings, index coverage, and technical performance.
- Ubersuggest – Find keywords, audit your site, and research competitors (limited free access).
- SEMRush – Use free tools for keyword suggestions and on-page SEO recommendations.
Social Media Tools
Plan, schedule, and analyze posts across your channels.
- Buffer – Schedule posts and track performance across platforms from one dashboard.
- Canva Scheduler – Design and schedule beautiful posts directly from Canva.
- Later – Plan and preview Instagram (and other channel) content with ease.
Email Marketing & Blogging Tools
Engage your audience with smarter campaigns and better content.
- MailerLite – Automate emails, build landing pages, and track engagement—free for up to 1,000 subscribers.
- Brevo (Sendinblue) – An all-in-one platform for email, SMS, and CRM.
- HubSpot CRM – A powerful free CRM with built-in email tools, lead tracking, and contact segmentation.
Design + Miscellaneous Tools
Create content that stands out without hiring a designer.
- Canva – Design anything from flyers to social posts with easy-to-use templates.
- Adobe Express – A beginner-friendly tool for editing photos, videos, and marketing graphics.
- Figma – Collaborate on visual designs and prototypes in real time.
- CapCut – Edit videos for TikTok, Reels, or YouTube with an intuitive interface and great effects.
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