Engenius Team, Author at Engenius

Business

Who Are You Talking To?

What does your company do? That’s the dreaded question that inevitably happens in the proverbial elevator when you have precisely thirty seconds to respond with a clean, crisp, mildly rehearsed elevator pitch. But is it any good? Does it simply…

Engenius TeamMarch 25, 2021

Digital Marketing

2021 Digital Marketing Trends

The digital marketing landscape has changed a lot over the past year. A lot has changed in the world, so it should be no surprise that the marketing landscape has been shaken up as well. But don’t worry, we’re going…

Engenius TeamJanuary 12, 2021

Digital Marketing Events

The Ultimate Guide to Marketing Your Event

Organizing an event is a massive task by itself. Filling it up with guests and attendees? Another massive task —but not one that’s impossible and with the right marketing techniques can even be easy. To help you max out your…

Engenius TeamJanuary 22, 2020

social proof from three customers graphic

Digital Marketing

Social Proof in Marketing: Grow with Reviews and UGC

What influences you to make purchase decisions? A few things probably come to mind: your needs or pain points; the quality of the product or service; convenience; price… But if you’re like most people, social proof trumps all of the…

Engenius TeamJanuary 3, 2020

Digital Marketing

2020 Digital Marketing Trends

>>> Check out our digital marketing predictions for 2021. Another year in the books. Much of 2019 went as predicted in digital marketing trends posts, but it also threw us some surprises. Some key tech monopolies took the defense in…

Engenius TeamDecember 27, 2019

Digital Marketing

How to Report Marketing to Your Team & Boss

Marketing can be quite the battle of budgets, of time, of customer satisfaction, of a/b testing and strategy adjustments. There are many, many moving parts to a marketing campaign that most in your company won’t know or understand. But reporting…

Engenius TeamSeptember 13, 2019

Events

8 Ways to Keep Your Event Attendees Engaged Year Round

Your event has come and gone. Now what? Of course you’re lining up details, talking to sponsors, and getting ready for next year, but are you doing anything to engage your audience? Perhaps posting occasionally on social media and sending…

Engenius TeamSeptember 3, 2019

Digital Marketing Why Work With Us

How to Hire for Marketing: Should You Hire a Marketing Agency or Manager?

Marketing is dead. You’ve probably seen a headline like this in the last year. Maybe you saw Gartner’s 2018-2019 CMO survey where marketing spend is slightly (0.01%) down from last year. Or maybe you read this Harvard Business Review article…

Engenius TeamAugust 21, 2019

Digital Marketing Why Work With Us

Essential Marketing Skills Needed for Success

Regardless of what role you’re in, there are a handful of skills every marketer needs to succeed. Even a marketing specialist should have a foundation of general skills and an awareness of other disciplines. So whether you’re setting out to…

Engenius TeamAugust 9, 2019

Google Ads

Google Ads Metrics: Top 7 Metrics to Measure PPC Performance

You've got your ad account set up. Check. Your campaigns and ad groups set properly. Check. You're running multiple ads within each ad group and testing variations of copy. Check. But, is it all working? This is the big question.…

Engenius TeamJune 13, 2019

Web Design

10 Psychology Principles That Guide the Way People Navigate the Web

This is a blog post reformatted from a talk I gave at WordCamp Greenville 2019. You can watch a video of that talk at WordPress.tv.Believe it or not, there's more to web design than color, imagery, and animation. It's true.…

Engenius TeamApril 8, 2019

Web Design

WordPress Themes: The Case for Premium Themes

If you’re considering investing in a new website, you’ve probably begun envisioning what your new site will look like and how it’ll function. The finished product should look good and represent your business well; and since you’re investing time and…

Engenius TeamMarch 4, 2019

SEO

What Is SEO and How Does it Impact Your Business?

3.5 billion Google searches are made every day. With a number that high, there’s no doubt that people are already searching online for something that your business offers. But how can you leverage all of that potential? That’s where SEO…

Engenius TeamFebruary 22, 2019

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Engenius Team

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