The Different Types of Google Ads
We’ve talked before about the return on investment of ads and whether they’re worth it for your business, but we haven’t spent a lot of time defining what types of ads there are. It might seem easy to think that…
Samantha WagnerJuly 13, 2022
All About Google Ads: What it is and How Can it Benefit My Business?
Google Ads may seem simple up front, but it's evolved into a rather complex form of advertising, and it’s safe to say that anyone engaged in marketing in this day and age should have at least a basic understanding of…
Engenius TeamJune 7, 2022
The Good and the Bad of Starting a Business Podcast
When my teammates at Engenius said they wanted to launch a podcast shortly after I came on board, I was intimidated. Sure, podcasts were (and are) great things, and I’m an avid podcast listener, but helping create one seemed out…
Samantha WagnerMay 25, 2022
SEO is Changing, is Your Business Ready?
SEO (Search Engine Optimization) is synonymous with change. Every time you turn around, Google is prioritizing one thing over another, causing SEO professionals to shift their focus according to the algorithm for that time period. Although these changes might seem…
Engenius TeamMay 13, 2022
Marketing Through Uncertainty
Uncertainty has always existed. Whether economic upturns and downturns, unrest in various parts of the globe, or a global pandemic, uncertainty is, ironically, certain. In 2022, normal is still disrupted. From supply chain issues to hiring difficulties, to the global…
Engenius TeamApril 25, 2022
Greenville and the Crib Economy
A few blogs ago we talked about 2022 trends in marketing - the growth of the crib economy was one of them. But what IS the crib economy and, more specifically, how does the crib economy — and other geographical…
Samantha WagnerApril 6, 2022
Randall Stewart: The Friendly Face of Engenius
If you know Randall then you know two things are true — 1) He is very competitive, and 2) he is very personable. How these two personality traits blend together in one person, well, that’s a mystery that takes longer…
Samantha WagnerMarch 25, 2022
