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We recently hosted an entire Brunch & Learn session on free digital marketing tools you should be using. We know not everyone has the time or budget to have a full-fledged marketing team. But that shouldn’t stop you from being able to execute your marketing in an efficient way.

So we wanted to roundup some of the best, and most importantly, free tools to help you. We’ve got:

  • General tools
  • SEO & SEM Tools
  • Social Tools
  • Email Marketing & Blogging Tools
  • Miscellaneous Tools

Please note: Engenius is not affiliated with any of the companies referenced in the blog post, and some may require an email before access to the free tools, please read their terms and conditions for details.

General Website Tools

Google Trends is an online search tool that allows the user to see how often specific keywords, subjects, and phrases have been queried over a specific period of time. Great tool to pinpoint seasonal trends.

Deadlink Checker or drlinkcheck crawls through your website, following all internal links to find which links return 404 errors, i.e. links that send you to a blank page.

GT Metrix analyzes and scores your website speed for desktop and mobile. The average mobile page takes 15 seconds to load, and you can lose 70% of your website visitors in that time, so having solid site speed is crucial.

UTM Tracking Code Builder allows you to add tags to your url so you can accurately track in Google Analytics where your traffic is coming from.

SEO & SEM Tools

Spyfu is a keyword research tool that allows you to spy on your competition by providing specific information regarding keywords your competition is bidding on and seeing the greatest success with. Great place to start if you want to advertise your business but have no idea what keywords to use.

The Hoth is a keyword research tool that will show you where your website ranks for certain keywords, whether that’s on the first page of the fiftieth.

Answer the Public is a tool for discovering what people are searching for using Google’s autocomplete feature; having built up a database from millions of searches it’ll predict what you’re going to ask, based on the information that’s already been entered.

Ubersuggest is a keyword search tool showing search volume, competition and cost per click price.

Social Media Tools

Linktr.ee allows you to generate a custom link to include in your Instagram profile that lets you promote 5 Links for a single Instagram account. Great to use if you don’t feel like updating your Instagram bio link several times a day.

Buffer is a simple web application that allows you to schedule social media posts across a variety of popular social networks. It can save you a lot of time if you are posting on multiple social channels several times a week.

Email Marketing & Blogging Tools

Mailchimp a web-based email marketing service. It helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. Whether you’re an email marketing expert or don’t know what a newsletter is, there’s a lot you can do with MailChimp.

Email Subject Line Analyzer allows you to test your subject lines and scores each based on a handful of metrics to help you pick the best one. It also provides actionable tips on how to improve your subject lines.

Headline Analyzer Tool allows you to test your headlines and scores each based on a handful of metrics to help you pick the best one. Just like the tool above, it can provide clear action items on how to make your headline more compelling.


Pexels is a large database of free stock photos.

Flaticon is a free database of icon graphics.

Illustrations provides royalty free illustrations for social media and blog use.

All the Free Stock is a database of all free stock image sites so you can search in one place. Think Google for high quality and free stock images.

Youtube Music is a royalty free stock music library, and is easily searchable using a large number of categories.

Convertio is a free file converter tool.

HTML Color Codes lets you drop in an image file, pick a color, and displays the hexadecimal code for you to use.


Britany Ochalek

Author Britany Ochalek

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