Why You Need Content Driven Web Design
As a business owner, when you’re looking to update your website—or have one made for the first time—the first thing you’ll probably think about is how you want it to look. You’ll want to add additional graphics, update team photos,…
Engenius TeamApril 15, 2021
How Marketing is like Battleship
The game Battleship has been around for quite some time. In fact, long before Milton Bradley introduced the plastic version with pegs and plastic ships, Battleship was a paper and pen game produced under a number of different names. Now,…
Samantha WagnerApril 6, 2021
Who Are You Talking To?
What does your company do? That’s the dreaded question that inevitably happens in the proverbial elevator when you have precisely thirty seconds to respond with a clean, crisp, mildly rehearsed elevator pitch. But is it any good? Does it simply…
Engenius TeamMarch 25, 2021
2021 Digital Marketing Trends
The digital marketing landscape has changed a lot over the past year. A lot has changed in the world, so it should be no surprise that the marketing landscape has been shaken up as well. But don’t worry, we’re going…
Engenius TeamJanuary 12, 2021
How to Structure Your Website for a Single Weekend Event
Even if your event only happens once a year, marketing is always a priority. But how you market your event (and who you market to) should change throughout the year. One of the more nuanced parts of event marketing involves…
Ellison ManleyFebruary 18, 2020
The Ultimate Guide to Marketing Your Event
Organizing an event is a massive task by itself. Filling it up with guests and attendees? Another massive task —but not one that’s impossible and with the right marketing techniques can even be easy. To help you max out your…
Engenius TeamJanuary 22, 2020
Social Proof in Marketing: Grow with Reviews and UGC
What influences you to make purchase decisions? A few things probably come to mind: your needs or pain points; the quality of the product or service; convenience; price… But if you’re like most people, social proof trumps all of the…
Engenius TeamJanuary 3, 2020
How to Display & Add Value to Donors and Sponsors on a Website
Messaging is everything. The way you speak to and about your donors and sponsors is vital. Whether you are hosting a Gala, a small intimate gathering of donors, or some other event, you have to get your messaging right. Before…
Ellison ManleyDecember 30, 2019
2020 Digital Marketing Trends
>>> Check out our digital marketing predictions for 2021. Another year in the books. Much of 2019 went as predicted in digital marketing trends posts, but it also threw us some surprises. Some key tech monopolies took the defense in…
Engenius TeamDecember 27, 2019
