Strategic Artistry: Meet Paige!
Creativity has always been a part of Paige Helms's life. As a young kid in Irmo, she enjoyed colors and art classes and could often be found with an art project at hand to keep her busy. Today is no…
Samantha WagnerDecember 11, 2023
12 Things Marketers Want for Christmas
We’ve taken hundreds of calls walking organizations through the big-picture questions that come with any marketing initiative, and as we’ve talked to various groups, we’ve realized certain calls feel more productive, inspiring, and invigorating than others. What made these calls…
Samantha WagnerDecember 4, 2023
A Simple Digital Marketing and Web Design Guide for Manufacturing Companies
For manufacturers, finding clients manually or waiting for them to knock on your door is a thing of the past. These days, you can take matters into your own hands by leveraging the power of digital marketing. How can you…
Cassidy KrasinskiNovember 27, 2023
Agency vs Freelancer: Who Wins with Your Marketing?
Should we hire an agency or a freelancer? That’s a great question. Both have strengths and weaknesses. The key lies in answering questions about what your business needs. It may seem strange for an agency to tell you the benefits…
Samantha WagnerNovember 13, 2023
B2B Web Design and Digital Marketing: Tips for Attracting Attention and Establishing Authority
Key B2B decision-makers often browse the same websites and scroll through the same social media feeds as anyone else. Getting the attention of such B2B decision-makers, however, can be difficult. What can a driven executive do to initiate a conversation…
Cassidy KrasinskiNovember 6, 2023
3 Key Marketing Metrics You Should Be Tracking
While many bosses understand that a solid marketing team can directly impact your company’s bottom line, it often feels like a large majority don’t believe that marketers are focused enough on results to truly drive incremental customer demand. How can…
Engenius TeamOctober 30, 2023
Do I Really Need a New Website?
It’s been said that you should get a new website every 2-3 years, but considering the average cost of a new website can range from several thousand dollars to $30,000+ — how do you really know when it’s time to…
Engenius TeamOctober 23, 2023
How to Structure Your Website: Site Architecture Best Practices and Examples
Website architecture is critical to site performance from both a UX (user-friendliness) and SEO perspective. When your site is well designed, it has the functional flow of a great kitchen, where every important device is within arms reach. Your two…
Cassidy KrasinskiOctober 16, 2023
