How to Measure the ROI of SEO for Small Businesses
As a small business owner, you know the importance of tracking the return on investment of your marketing efforts. If you're going to spend money to attract customers, you need to know that you're making money as a result. This…
Cassidy KrasinskiJuly 24, 2023
Why Your Mobile Site Speed Score Is Bad—And Why That’s OK
We hear from clients almost once a week asking us why their site is slow on mobile and what we can do about it. They usually send us a report they pulled from Google Lighthouse or Pagespeed Insights and they…
Engenius TeamJuly 17, 2023
How to Incorporate Videos into Web Design to Maximize Engagement
Among digital marketers, 92% report increased ROI from publishing video content on their websites. Video has become an important medium for driving customer engagement and knowing how to use videos on your website is a must-have skill for web designers…
Arianna HenryJuly 10, 2023
3 Clear Signs That You Need a Website Redesign
There are some tried-and-true signs that you may need a website redesign. Perhaps your site isn’t mobile-optimized or doesn’t reflect the latest design trends...or maybe it displays outdated information or relies too heavily on technical jargon. While these things may…
Ellison ManleyJuly 3, 2023
7 Tips to Boost Conversions through Website Design
Knowing how to get more website conversions for small businesses has become a critical web design skill. Across industries, business websites have an average conversion rate of 2.35%, with a handful of peak performers topping out at around 11%. As…
Arianna HenryJune 29, 2023
Website Update Checklist — How to Avoid Disaster and Delight Users
First Thing's First: Your Website Matters. A Lot. Your website is a critical part of the business. It can validate your company to the online user, attract leads, and educate potential clients on your company and its services. Modern studies…
Ellison ManleyJune 12, 2023
