There are some tried-and-true signs that you may need a website redesign. Perhaps your site isn’t mobile-optimized or doesn’t reflect the latest design trends…or maybe it displays outdated information or relies too heavily on technical jargon. While these things may be painfully obvious to your user that your website needs a refresh, there are other, internal signs that may indicate your site is in need of a revamp.
Let’s cover 3 reasons your website may be due for a redesign.
You’ve experienced significant organizational changes.
We often hear from business owners who are happy with their current website’s design and functionality, but the information reflected on the site is severely outdated.
While design is an important element of your site, it isn’t the most important thing — accuracy is!
Whether you’ve doubled in size, added or removed services, or shifted your overall business objectives, make sure these changes are reflected on your website.
Inaccurate information creates two main problems: your users will be confused and potentially frustrated with your company, and you will likely get a lot of unqualified leads.
Put yourself in your user’s shoes. Imagine your frustration if you found exactly what you were looking for on the web, only to contact the company and learn that the service isn’t offered anymore. Or, for another example, what if you were planning to drop by a listed location only to learn upon showing up that the address was inaccurate? Experiences like these can be frustrating for a consumer and can have damaging effects on your organization’s reputation.
Likewise, as an organization, you may experience frustration if you’re getting leads via your website…only to disqualify them because they are looking for a service you no longer offer. To make matters worse, if most of your website traffic is comprised of unqualified leads, it likely means that your website isn’t optimized for your target audience.
Without a well-targeted site, you miss the opportunity to speak to the people who truly want to hear from you.
If your website doesn’t grow and change along with your business, it leaves room for missed opportunities. Do yourself (and your users) a favor and consider a website redesign.
Your website is hard to update on your own, but you can’t get in touch with your current web design agency.
Unfortunately, this is a story we know all too well: you want to make some changes to your website, but you can’t edit it because your Content Management System (CMS) is hard to navigate. To make matters worse, when you try to reach out to your current web design agency you don’t get any response. Your website may not be visually outdated, but if you can’t make necessary updates or don’t have access to technical support, your website will eventually be rendered useless.
A look at the WordPress CMS Visual Composer.
This situation demonstrates both the importance of an easy-to-use CMS and a reputable web design agency dedicated to customer service.
To avoid this situation in the first place, avoid these negative trends when selecting which web design agency to work with. Otherwise, you may need to consider a website redesign to make your website easier to update and maintain moving forward.
The original website wasn’t built with SEO in mind.
Search Engine Optimization (SEO) has been a buzzword for a while. Many people have heard the term, but aren’t quite sure what it means or how to execute it. SEO is a strategy that serves to ensure that your website appears higher in search results.
How does SEO work? By making sure the content on your website makes it clear to search engines what each page is about. For example, if you offer computer repair services and want to appear in searches for “computer repair near me,” then you should make sure that the term “computer repair” is used strategically throughout the page along with your location. If search engines see that the term is used in the URL, the page title, and the body copy, they will better understand the page’s purpose.
A good rule of thumb for building websites with SEO in mind is to build them for people, not search engine bots. Instead of keyword stuffing every page on your website, simply ensure that your message is clear across the website, that there is enough content to answer users’ questions, and that the website is technically up to date. Good content performs better than bad content.
If your website lacks page titles, targeted landing pages, or a specific keyword strategy, it may be time to reevaluate the site’s structure with a redesign. Your website is your brick-and-mortar online — without a comprehensive SEO strategy, you may not get the digital foot track you wanted.
Is It Time for a Website Redesign?
It’s important to look beyond the “obvious” reasons for needing a website redesign. Your website is basically an online billboard for your company. If you had an actual billboard, you’d want to make sure that the information displayed was correct, the billboard company was easy to work with, and that it could be seen by everyone. You should treat your online presence the same way.
A website is a big investment, which is all the more reason to think critically about how to make the most of your money. You need to consider how to create a blueprint for your site that will lend itself well to a quality user experience and ensure the site can grow with your business.
Have any questions about your current website or simply want to chat? Don’t hesitate to contact us! Even if you’re not ready for a redesign, we can help you identify some ways to mitigate and overcome common problems.