Digital Marketing

I know from first-hand experience that beginning the quest to understand website metrics can be overwhelming. At first glance, it can seem like you’re just staring at a bunch of numbers and charts with no real meaning. How could you…

Google Analytics is an incredibly powerful tool that offers easily accessible insights from the moment you open the interface, but a lot of information can be missed if you don’t pay attention. From determining which marketing channels are garnering you…

We all intuitively understand the importance of mobile devices to the modern consumer—except when it comes to the B2B buying process. It may be tougher to peel back the layers, but research shows that the B2B prospect will rely on…

Even though LinkedIn has less monthly visitors than social media giants like Facebook, it is emerging as one of the most powerful online tools for professional networking and lead generation. How? LinkedIn is built for a special segment of the…

How good is your website at generating leads? Here’s the fastest way to calculate your website’s traffic-to-lead generation rate using your monthly Raven Report. What You’ll Need: Last month’s Raven Report (or access to your Google Analytics account) Last month’s…

Earlier this month, we released a blog post that defined key metrics in Google Analytics. In case you missed it, or had a little bit too much eggnog over the holidays, here’s a recap: Sessions: Total number of Sessions within…

I’ll be the first to admit I’m a data nerd, so one part of my job I ABSOLUTELY love is analyzing and organizing Engenius reporting and client website analytics. The internet is a treasure trove of data, but without understanding…

Understanding how people landed on your website is a key component of optimization. If you’ve ever looked at Google Analytics (and if you haven’t you should), you’ve probably seen the words “Direct,” “Referral,” and “Organic” in relation to your traffic.…

According to Dr. James McQuivey, a one minute video is equal to 1.8 million words. Whether or not you believe that, this is an important question to ponder as video continues its rise as one of the most highly consumed…

Marketing is an enormous part of the business world, and with the proliferation of digital technology it is becoming harder and harder to cut through the noise and make an impression. It hasn't always been that way though - marketing…

Many are hesitant to invest in digital marketing - it’s only been around for a few decades, and the best practices are constantly changing. Digital marketing is a millennial, born in the 90s when digital computers started to become interconnected…

I don’t know about you, but I am past the honeymoon phase with social media. The beauty of connecting with friends old and new has faded behind the clamor of opinions and personal information I could have done without ever seeing. But…

If you’ve had a website for longer than a few days, chances are Google Analytics (GA) are not a foreign concept to you. These reports are a great resource for gaining deeper insight into how your website is being used,…