Digital Marketing Resource Roundup

We just wrapped up an “ask us anything” style roundtable on digital marketing. We had clients, marketers, and business professionals join us live to ask us questions ranging from SEO to email marketing. Learn about:

• The Facebook algorithm and how to stay on your audiences’ timelines (4:11)
• The most important Google ranking factors (9:12)
• Best strategies to gain more reviews (13:30)
• The best page to send users to from Google ads (16:25)
• What your email open rates should be (21:10)
• What digital marketing channel will help you get the most of your money (22:10)
• Where’s the best place to start if you have limited budget and time (26:10)
• Should you always engage with negative reviews (29:01)
• Most common mistakes people make with social media (31:28)
• How to regularly evaluate your marketing progress and how often to make changes (36:10)
• How to generate new blog ideas and differ from competition (38:20)

If you missed the session, you can watch it on our Facebook page.
Since we couldn’t talk all day on all things marketing, we rounded up our favorite resources for each of our main topics and most asked questions to provide more context and background.

SEO

What is SEO and How Does it Impact Your Business? (2 min read) This blog provides a brief overview of what SEO is and basics to best practices.
SEO is Like Training for the Winter Olympics (8 min read) This post takes a deep dive into seven key factors that play into a winning SEO strategy. The Olympics might be over but this blog post is pure gold.
4 Most Important Ranking Factors, According to SEO Industry Studies (2 min read) Despite the title, this is a quick, intuitive, and easy look at the top ranking factors.
4 Prevailing SEO Myths You Shouldn’t Believe (4 min read) This blog explains a few of the most common misconceptions about SEO.
Beginners Guide to SEO Chapter 3: Keyword Research (10 min read) This post covers everything you need to know about what keyword research is, why it is important, and how to research the best terms.
What is Local SEO (12 min read) This blog contains everything you need to know about local SEO, and how to take advantage of the massive number of local searches taking place everyday.

Online Ads (SEM)

What is Google AdWords and How Can it Benefit My Business? (7 min read) This blog post takes you on a trip through the world of Google Ads, covering what they are, how they work, and how they can benefit your business.
Which Digital Advertising Platform is Right for You? (10 min read) One of the most comprehensive guides on all your online ad options and how to determine what will be best for your business based on your goals.
Feel Like Your Google Ads Are Wasting Money? (6 min read) This blog post takes you through a self-audit you can do to determine what is and isn’t working on your Google ads.
Google Ads Benchmarks for Your Industry (5 min read) Great article on benchmarks for things like average cost-per-click, click through rate, and other important metrics when gauging your online ad performance.
16 of the Best Landing Pages Examples You Need to See in 2018 (5 min read) This post gives a brief overview of what a landing page is, and shows 16 great examples.

Social Media

How the Facebook Algorithm Works and How to Make it Work for You (12 min read) This all-encompassing post outlines what Facebook looks for when deciding what content to show in a newsfeed and realistic advice to implement into your social strategy.
Top Facebook Updates That You Can’t Afford to Miss- July 2018 Edition (8 min read) This article is a running list of all the updates Facebook has made in the last month in an easy to understand and visual way.
Which Digital Advertising Platform is Right for You? (10 min read) One of the most comprehensive guides on all your online ad options (including social) and how to determine what will be best for your business based on your business goals.
Stop Posting the Same Message on Social Media (And Do This Instead) (7 min read) Great overview of why you don’t want to post the same message to multiple social media accounts with visual examples and tips for changing your message based on the platform.

Online Reviews & Reputation Management

Why in the World Would I Need Reputation Management Services? (6 min read) A comprehensive overview of reputation management and how it can impact website traffic, SEO, and sales.
Why Online Reputation Management is Important for Your Business (3 min read) A brief introduction to reputation management and online reviews.
How to Respond to Negative Online Reviews (5 min read) Detailed account of how to respond to negative reviews on review sites and social media.
How to Handle Fake or Illegitimate Reviews (4 min read) The best next steps and course of action when you receive either a fake review or a spammy illegitimate review.
Your Business Needs More Negative Reviews. Here’s Why (6 min read) A unique and important look at how negative reviews can positively impact your business’s overall reputation.
The Importance of Online Reviews for Local Businesses (2 min read) For those who prefer visuals, this is an infographic showing stats on the impact of reviews for local businesses.

Blogging

Why You Need to Blog More Than You Floss (6 min read) This post covers the importance of blogging for the health of your website, and actionable steps to take to make blogging easier and less painful than flossing.
Everything You Need to Know About How Search Trends Affect Product Research (9 min read) A unique look at how to capitalize on search trends when crafting writing topics and blog posts.
How to Come Up with 93 blog Ideas in 10 Minutes (10 min read) An extensive post that covers several easy content generation ideas with detailed how-to instruction.
Boost Your Content Marketing with the AIDA Funnel (5 min read) Learn about the AIDA (attention, interest, desire, action) funnel and how it can help you get more out of your content marketing.

Email Marketing

Top 10 Email Marketing Tips (4 min read) An overview of ten easy steps to take to get start your first email marketing campaign.
The Best Way to Organize an Effective Email Marketing Strategy (15 min read) A very detailed and in-depth look at just about every aspect of email marketing including building email lists, formatting content, optimizing emails and more.
5 Ways to Get Customers to Love Your Emails (3 min read) High-level overview of five simple tips to help increase your open rate.
Get Inspired Now with 21 Examples of Awesome Email Marketing (8 min read) This blog post is a fun collection of great email marketing campaigns that will get you inspired for your next email series.
The Best Time to Send Emails (Here’s What Studies Show) (7 min read) A graph and pie chart heavy post about optimal email send times.
Email Marketing Benchmarks (3 min read) A table which outlines benchmarks for email marketing stats — like open rates and unsubscribe rates — organized by industry.