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Digital Marketing

Website Analytics — Defining Key Metrics

I’ll be the first to admit I’m a data nerd, so one part of my job I ABSOLUTELY love is analyzing and organizing Engenius reporting and client website analytics. The internet is a treasure trove of data, but without understanding…

Engenius TeamDecember 14, 2016

Marketing & Sales

An Effective Digital Marketing Agency Builds Partnerships

At first glance, digital marketing appears to be one big paradox. A digital marketing agency is often based on intangibles, yet as marketers, we contend that we can deliver very tangible results for our clients. How can we make this…

Engenius TeamNovember 17, 2016

Content Marketing

Part 2 – If Your Company Were a Person, What Would it Drink (An Easy Approach to Fantastic Content Marketing)

Don't take a fly-by-night approach to the content your business publishes You have so many digital marketing platforms at your disposal: your website, blog, social media, and email. When your content elicits an underwhelming response, it’s natural to wonder if…

Engenius TeamNovember 16, 2016

Digital Marketing

Know The Source: Direct, Referral & Organic Website Traffic

Understanding how people landed on your website is a key component of optimization. If you’ve ever looked at Google Analytics (and if you haven’t you should), you’ve probably seen the words “Direct,” “Referral,” and “Organic” in relation to your traffic.…

Engenius TeamNovember 11, 2016

SEO

7 SEO Terms You Need to Know

If you have a website, chances are you’ve heard about SEO in some form or another. We often hear from clients who are interested in SEO services but admit that they aren’t completely sure about what SEO is, how it…

Ellison ManleyNovember 9, 2016

Web Design

3 Common Mobile Misconceptions

"Mobile-friendly" is a bit of a buzz word right now. With smartphones in the hands of nearly 70% of Americans (not to mention all the tablets, phablets, and smartwatches out there), people are making mobile seem like a pretty big deal. And…

Engenius TeamOctober 26, 2016

Email Marketing

Get Customers to Love Your Emails

June 1996. I remember it so clearly, even though I was still a child: opening up the first personal computer for our family. After spending hours putting the thing together, my dad fired it up and the iconic four colors…

Engenius TeamOctober 3, 2016

Email Marketing

Top 10 Email Marketing Tips

Email is one of the most powerful digital marketing tools at your disposal. It has a proven ROI and relatively low cost; however, that does not mean it is easy to master. Too often we see businesses sending out subpar…

Engenius TeamSeptember 13, 2016

Digital Marketing

A Picture is Worth a Thousand Words, so What’s a Video Worth?

According to Dr. James McQuivey, a one minute video is equal to 1.8 million words. Whether or not you believe that, this is an important question to ponder as video continues its rise as one of the most highly consumed…

Engenius TeamAugust 24, 2016

Business

If Your Company Were a Person, What Would it Drink?

It’s not easy to spot a company that excels at content marketing, because it often doesn’t feel like marketing at all. Instead of interrupting what you’re doing online, these companies attract you by providing information you’re already looking for. They…

Engenius TeamAugust 12, 2016

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