Blog

How good is your website at generating leads? Here’s the fastest way to calculate your website’s traffic-to-lead generation rate using your monthly Raven Report. What You’ll Need: Last month’s Raven Report (or access to your Google Analytics account) Last month’s…

Earlier this month, we released a blog post that defined key metrics in Google Analytics. In case you missed it, or had a little bit too much eggnog over the holidays, here’s a recap: Sessions: Total number of Sessions within…

I’ll be the first to admit I’m a data nerd, so one part of my job I ABSOLUTELY love is analyzing and organizing Engenius reporting and client website analytics. The internet is a treasure trove of data, but without understanding…

Understanding how people landed on your website is a key component of optimization. If you’ve ever looked at Google Analytics (and if you haven’t you should), you’ve probably seen the words “Direct,” “Referral,” and “Organic” in relation to your traffic.…