Engenius Team

Google Analytics is an incredibly powerful tool that offers easily accessible insights from the moment you open the interface, but a lot of information can be missed if you don’t pay attention. From determining which marketing channels are garnering you…

We all intuitively understand the importance of mobile devices to the modern consumer—except when it comes to the B2B buying process. It may be tougher to peel back the layers, but research shows that the B2B prospect will rely on…

Even though LinkedIn has less monthly visitors than social media giants like Facebook, it is emerging as one of the most powerful online tools for professional networking and lead generation. How? LinkedIn is built for a special segment of the…

How good is your website at generating leads? Here’s the fastest way to calculate your website’s traffic-to-lead generation rate using your monthly Raven Report. What You’ll Need: Last month’s Raven Report (or access to your Google Analytics account) Last month’s…

Earlier this month, we released a blog post that defined key metrics in Google Analytics. In case you missed it, or had a little bit too much eggnog over the holidays, here’s a recap: Sessions: Total number of Sessions within…

I’ll be the first to admit I’m a data nerd, so one part of my job I ABSOLUTELY love is analyzing and organizing Engenius reporting and client website analytics. The internet is a treasure trove of data, but without understanding…