Engenius Team, Author at Engenius

Marketing & Sales

An Effective Digital Marketing Agency Builds Partnerships

At first glance, digital marketing appears to be one big paradox. A digital marketing agency is often based on intangibles, yet as marketers, we contend that we can deliver very tangible results for our clients. How can we make this…

Engenius TeamNovember 17, 2016

Content Marketing

Part 2 – If Your Company Were a Person, What Would it Drink (An Easy Approach to Fantastic Content Marketing)

Don't take a fly-by-night approach to the content your business publishes You have so many digital marketing platforms at your disposal: your website, blog, social media, and email. When your content elicits an underwhelming response, it’s natural to wonder if…

Engenius TeamNovember 16, 2016

Digital Marketing

Know The Source: Direct, Referral & Organic Website Traffic

Understanding how people landed on your website is a key component of optimization. If you’ve ever looked at Google Analytics (and if you haven’t you should), you’ve probably seen the words “Direct,” “Referral,” and “Organic” in relation to your traffic.…

Engenius TeamNovember 11, 2016

Web Design

3 Common Mobile Misconceptions

"Mobile-friendly" is a bit of a buzz word right now. With smartphones in the hands of nearly 70% of Americans (not to mention all the tablets, phablets, and smartwatches out there), people are making mobile seem like a pretty big deal. And…

Engenius TeamOctober 26, 2016

Email Marketing

Get Customers to Love Your Emails

June 1996. I remember it so clearly, even though I was still a child: opening up the first personal computer for our family. After spending hours putting the thing together, my dad fired it up and the iconic four colors…

Engenius TeamOctober 3, 2016

Email Marketing

Top 10 Email Marketing Tips

Email is one of the most powerful digital marketing tools at your disposal. It has a proven ROI and relatively low cost; however, that does not mean it is easy to master. Too often we see businesses sending out subpar…

Engenius TeamSeptember 13, 2016

Digital Marketing

A Picture is Worth a Thousand Words, so What’s a Video Worth?

According to Dr. James McQuivey, a one minute video is equal to 1.8 million words. Whether or not you believe that, this is an important question to ponder as video continues its rise as one of the most highly consumed…

Engenius TeamAugust 24, 2016

Business

If Your Company Were a Person, What Would it Drink?

It’s not easy to spot a company that excels at content marketing, because it often doesn’t feel like marketing at all. Instead of interrupting what you’re doing online, these companies attract you by providing information you’re already looking for. They…

Engenius TeamAugust 12, 2016

Digital Marketing

The Evolution of Marketing — Part 1

Marketing is an enormous part of the business world, and with the proliferation of digital technology it is becoming harder and harder to cut through the noise and make an impression. It hasn't always been that way though - marketing…

Engenius TeamMay 19, 2016

Website Support

Understanding a Support Request

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Engenius TeamApril 27, 2016

Digital Marketing

The Evolution and Future of Digital Marketing

Many are hesitant to invest in digital marketing - it’s only been around for a few decades, and the best practices are constantly changing. Digital marketing is a millennial, born in the 90s when digital computers started to become interconnected…

Engenius TeamMarch 15, 2016

Web Design

How To Not Disappoint Your Audience With UX Design

Here at Engenius we talk a lot about user experience (UX). Since we design websites every single day, we live and breathe UX. Every experience we have with a product or service causes us to analyze what went well, what…

Engenius TeamFebruary 24, 2016

Digital Marketing

4 Social Marketing Must-Do’s in 2016

I don’t know about you, but I am past the honeymoon phase with social media. The beauty of connecting with friends old and new has faded behind the clamor of opinions and personal information I could have done without ever seeing. But…

Engenius TeamJanuary 25, 2016

Web Design

Does My Small Business Really Need a Website?

Digital marketing is quickly becoming the number one way consumers interact with brands, products and services. Why? Because it’s cheap, reliable, specific, powerful, and a host of other adjectives attractive to the small business owner. If you’re part of this…

Engenius TeamDecember 15, 2015

Meet The Team

The Secret to Making a Growing City Feel Like Home

I moved to Greenville, SC in December 2007 after living in the same town for 20 years. Good old Turners Falls, Massachusetts: the same town where my parents and grandparents grew up. It was a town where I was “Jimmy’s…

Engenius TeamNovember 19, 2015

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Engenius Team

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